Swot Analysis Starbucks

Topics: Coffee, Marketing, Coffeehouse, Starbucks / Pages: 3 (543 words) / Published: Nov 9th, 2012
Share on facebook Share on twitter Share on linkedin Share on google_follow
Lesson Store
News Blog
Contact Us
About Us

SWOT Analysis Starbucks
Would you like a lesson on SWOT analysis?

Starbucks Corporation is a very profitable organization, earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year.
It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries.

Starbucks was one of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce.
The organization has strong ethical values and an ethical mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business.'
Starbucks has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time.
The organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. It is often argued that they need to look for a portfolio of countries, in order to spread business risk.
The organization is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should the need arise.

Your marketing qualification
We're delighted to offer you online marketing courses which give you total flexibiltiy and the freedom to learn marketing when you like - from anywhere in the world. You can sign up to a course today. It takes 5 minutes!

Marketing Teacher is the most popular marketing education content site in the world. You can gain certification and qualfications from Marketing Teacher.

Starbucks are very good at taking advantage of opportunties. In 2004 the

You May Also Find These Documents Helpful

  • Swot Analysis Starbucks
  • Swot analysis of starbucks
  • Starbucks SWOT Analysis
  • Starbucks Swot Analysis
  • Starbucks SWOT analysis
  • Starbucks Swot Analysis
  • Starbuck SWOT Analysis
  • A Swot Analysis of Starbucks
  • Swot Analysis of Starbucks
  • SWOT Analysis: Starbucks