SWOT ANALYSIS SNOGURT

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SWOT ANALYSIS SWOT is the acronym for Strengths, Weaknesses, Opportunities and Threats. It is an analytical framework to help summarize in a quick and concise way the risk and opportunities for any company across the value chain. A good SWOT should look into internal and external factors affecting the issue at hand. Those factors pertaining to the internal environment are classified as Strengths (S) or Weaknesses (W). Meanwhile, factors that are external to the company are classified as Opportunities (O) or Threats (T).
First of all is the Strength (S) of Snogurt. Many say that quality is always together with higher price because it wills costly much to take care and maintain the standard of the quality product. But for Snogurt, their frozen yogurt is nevertheless seems to be a quality product with cheaper prices. Snogurt is producing a low-fat frozen yogurt with lower prices rather than other rivals such as Tutti Frutti. People tend to buy this product is not just because of their fitness, but also because of their price is reasonable and affordable for some customer groups like students. The next Strength is the taste of home-made frozen yogurt. Their frozen yogurt is actually a self-made product by Snogurt’s family itself and it is a good choice for anyone who’s missing their mom-made yogurt because of the natural tastes and texture of the frozen yogurt itself. Next is their weakness. The machines are prominent or important for this kind of food industry. Each consumer that steps into the franchise and wishes to purchase the product will always use the machine at least once. It might lead to the overload of the machine. In spite of using a heavy duty machines, due to the frequently usage, it might also increase the frequency of machine break down. So, the franchise has to bear their own cost on maintaining these machines and ensuring that these machines will be working on good condition. Last but not least is the electricity. As we all knew, Snogurt will

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