Topics: Marketing, Target market, Marketing strategy Pages: 3 (796 words) Published: April 19, 2015
Snap chat Brief introduction

Snapchat is a mobile app that permits users to send and receive "self-destructing" photos and videos. Photos and videos taken with the app are called Snaps. Snapchat uses the device's camera to capture Snaps and Wi-Fi or internet technology to send them. The app allows the sender to draw or insert text on the Snap and determine that for how many seconds (1-10) the recipient can view the snap before the file disappears from the recipient's device. Messages can only be viewed once and during the viewing period, the recipient must maintain contact with the device's touchscreen or else the Snap disappears.

The Snapchat application, which was developed by Brown and Spiegel as a project of Stanford University students, launched in September 2011 and is available for both iOS and Android devices. According to survey conducted in 2014, the app users were sending 700million photos and videos per day, while snap chat stories content was being viewed 500 million times per day.

Snap chat as a marketing tool
The app has come a long way since its beginnings in 2011; self-destructing photos and video are no longer just for smartphone– they are for marketers who want a creative way to reach their target audience. However, utilizing this app to connect with a buyer person can be tricky. For instance, a video or photo will disappear as soon as a few seconds go by, never to be seen again by the recipient. This means that marketers need to make the most of every second they get on the app, which requires a certain amount of strategy. You can also use Snapchat to create contests. For example, you can ask other users to send you pictures of them using your product and offer a reward to those who do. The trick to getting the most control out of Snapchat is ensuring that you are always looking for ways to engage with your customers. By doing so you can keep people coming back for more, giving you more additional opportunities to move forward...
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