Swot Analysis: SWOT Analysis Of BNP Paribas '
SWOT Analyses
A SWOT (Morrison, 2013)—strengths, weaknesses, opportunities and threats— analyses was undertaken to assess whether entering the Peru market would be worthwhile.
(See Table 6 for summary of SWOT analyses).
Strengths
One of the most important strengths of BNP Paribas that would be relevant to Peru would be its having good digital, mobile, and internet banking services (BNP Parabas, 2015).
The bank has positioned itself as particularly strong in this area. These services are some of the fastest growing in the country. Companies’ usage of these services continues to grow. (JP
Morgan, 2012) Peru banks seem to be fairly new in offering these services. BNP Paribas could help grow the industry in this regard.
Another important strength that would be …show more content…
This expansion and entry strategy aims to increase overall revenues in new territories to increase overall revenues and market share in new territories to improve global standing of bank. The bank should guard against cannibalizing revenues of nearby locations and protect overall income by protecting and increasing market share in segments other than consumer retail banking services.
This expansion and entry strategy also has its attendant pros in cons. On the positive side, the bank is already familiar with the strategy and adept in it. It has been following it through the years. It is faster and easier to enter a market this and has lower cost than building from scratch. The banks learning curve in understanding the market could also be reduced as the existing staff of the acquired bank could provide that knowledge.
On the negative side, BNP Paribas might not find a suitable bank to acquire that would meet its standards. The acquired or merged bank could have unknown negative reputation or unacceptable clients. There could also resistance from employees and clients to a merger or acquisition. There could also be potential labor problems. These
A SWOT (Morrison, 2013)—strengths, weaknesses, opportunities and threats— analyses was undertaken to assess whether entering the Peru market would be worthwhile.
(See Table 6 for summary of SWOT analyses).
Strengths
One of the most important strengths of BNP Paribas that would be relevant to Peru would be its having good digital, mobile, and internet banking services (BNP Parabas, 2015).
The bank has positioned itself as particularly strong in this area. These services are some of the fastest growing in the country. Companies’ usage of these services continues to grow. (JP
Morgan, 2012) Peru banks seem to be fairly new in offering these services. BNP Paribas could help grow the industry in this regard.
Another important strength that would be …show more content…
This expansion and entry strategy aims to increase overall revenues in new territories to increase overall revenues and market share in new territories to improve global standing of bank. The bank should guard against cannibalizing revenues of nearby locations and protect overall income by protecting and increasing market share in segments other than consumer retail banking services.
This expansion and entry strategy also has its attendant pros in cons. On the positive side, the bank is already familiar with the strategy and adept in it. It has been following it through the years. It is faster and easier to enter a market this and has lower cost than building from scratch. The banks learning curve in understanding the market could also be reduced as the existing staff of the acquired bank could provide that knowledge.
On the negative side, BNP Paribas might not find a suitable bank to acquire that would meet its standards. The acquired or merged bank could have unknown negative reputation or unacceptable clients. There could also resistance from employees and clients to a merger or acquisition. There could also be potential labor problems. These