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Swot Analysis Redbox

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Swot Analysis Redbox
A. Case Overview
Redbox is a wholly-owned subsidiary by Coinstar, Inc. For only $1 per night it offers movie rentals. The first kiosks were located at McDonald’s. On 31 March, 2010, the total number of installed Redbox and DVDCpress Kiosks was 24,800. Redbox’s main strategy is to have kiosks that contain mostly new releases of movies on DVDs in shopping areas that are visited a lot. The rental fee is cheap, only $1 per night and the whole order and return process is fast, simple and easy for the customer. With its many kiosks, Redbox built a strong brand reputation.
B. Analysis
The SWOT analysis shows that Redbox’s strengths are its brand recognition and financial power, with being successful it can add more kiosks at good locations. It
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