Swot Analysis - Peanuts Deluxe Cafe

Topics: Downtown San Jose, Restaurant, San Jose State University Pages: 2 (542 words) Published: May 6, 2013
SWOT Analysis
Strengths: Peanuts Deluxe Café is conveniently located outside the San Jose State campus. Peanuts offers a variety of choices on the menu as well as breakfast choices throughout the day. The food is usually served with a healthy amount of steak cut fries on the side and the quality is very good for the food and relatively quick to receive your order. There is also a good choice of beverages aside from the sodas. Beer and wine is served there and at “happy hour” you can receive discounts on a pitcher of beer. There is also a lunch special for items on Monday thru Friday. The store has a good layout where you place your order and they give you your receipt and you take your receipt a few steps to the cashier where the owner will ring you up for the order. There is a jukebox in the store that has current music and an approximately 45 inch big screen TV that plays sports channels. Once done with the food, you can leave it on the table and someone in the next minute will come to pick up the dishes and clean the table for the next person. Weaknesses: Peanuts does not accept debit cards. There is an ATM Machine by the bathroom but it is overpriced. The bathroom is kind of filthy and I do not think any women are particularly excited to use it when they have to. The store closes at 7 PM and I feel there will be a market for people who would like to go to Peanuts for dinner or after partying the night away. Minh, the owner is old and is looking to retire. The low prices put the restaurant in a bind, as they do not have much profit. The turnover rate is low considering everyone seems to be 40 or older, and that the owner is looking to find someone to manage it once he is done. Outside of the store does not attract new customers, it is very easy to miss. It is difficult to find free parking outside. For the first time customer it is difficult to navigate around the café to find out where and how to order. Opportunities: For virtually no advertising, Peanuts...
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