Swot Analysis on Whole Foods Market

Topics: Organic food, Whole foods, Organic farming Pages: 9 (2363 words) Published: June 22, 2013
COMPANY PROFILE

Whole Foods Market, Inc.

REFERENCE CODE: BD72666B-7DBD-4CB9-A94F-4FDC7997ECA7 PUBLICATION DATE: 30 Mar 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

Whole Foods Market, Inc.
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4

Whole Foods Market, Inc. © MarketLine

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Whole Foods Market, Inc.
Company Overview

COMPANY OVERVIEW
Whole Foods Market, Inc. (Whole Foods Market or ‘the company’) is a natural and organic foods supermarket chain that operates through several wholly owned subsidiaries. The company's supermarkets are located in the US, Canada and the UK. It is headquartered in Austin, Texas and employed about 72,700 people as of September 30, 2012, of whom 16,400 were part-time employees and 3,200 were seasonal employees. The company recorded revenues of $11,698.8 million in the financial year ended September 2012 (FY2012), an increase of 15.7% over FY2011. The operating profit of the company was $743.5 million in FY2012, an increase of 35.8% over FY2011. The net profit was $465.6 million in FY2012, an increase of 35.9% over FY2011. FY2012 was a 53-week period whereas FY2011 and FY2010 were 52-week periods.

KEY FACTS
Head Office Whole Foods Market, Inc. 550 Bowie Street Austin Texas 78703 USA 1 512 477 4455 1 512 482 7000 http://www.wholefoodsmarket.com

Phone Fax Web Address

Revenue / turnover 11,698.8 (USD Mn) Financial Year End Employees NASDAQ Global Select Ticker September 72,700 WFM

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Whole Foods Market, Inc.
SWOT Analysis

SWOT ANALYSIS
Whole Foods Market is a natural and organic foods supermarket chain that operates through several wholly owned subsidiaries. The company offers a broad and differentiated product selection with a strong emphasis on perishable foods designed to appeal to both natural and organic food and gourmet shoppers. An extensive product offering allows the company to address multiple customer segments. However, intense competition could negatively impact the company through loss of sales, reduction in margin from competitive price changes, and greater operating costs such as marketing expenditure. Strengths Broad product offerings Focused growth strategy Strong focus on right sizing of stores Opportunities Increasing demand for organic products Increasing popularity of private labels Trends support increased demand for food products Weaknesses Product recalls Weak international presence Increasing rental expenses Threats Intense competition Stringent regulations

Strengths

Broad product offerings Whole Foods Market offers a broad and differentiated product selection with a strong emphasis on perishable foods designed to appeal to both natural and organic food and gourmet shoppers. Its product selection in all of its stores includes produce, seafood, grocery, meat and poultry, bakery, prepared foods and catering, specialty (beer, wine and cheese), coffee and tea, nutritional supplements, vitamins, body care, educational products such as books, floral items, pet products and household products. In its stores, it stocks a large selection of organic food and non-food products. These stores also feature catering departments, where customers can purchase made-to-order foods. Moreover, the company's emphasis on fresh food provides it with a competitive edge over its peers offering only packaged foods. An extensive product offering allows the company to address multiple customer segments, apart from insulating it from any significant fall in demand for any specific product or...
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