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SWOT Analysis on Non-Alcoholic Beverages

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SWOT Analysis on Non-Alcoholic Beverages
Company Description and SWOT Analysis
Sheryl Medford-Mark
Professor Joaquin Angles
Strategic Management
July 16, 2015
Create your revised NAB Company.
Freshi Inc. is an American multinational non-alcoholic beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of Gatorade and other products. Freshi was formed in 1956 with the merger of the Freshi-tea and Juicy, Inc.
Freshi has since expanded from its namesake product Freshi to a broader range of food and beverage brands, the largest of which includes an acquisition of Topdrinks in 1998 and a merger with Leeds Oats in 2001, which added the Gatorade brand to its portfolio. The major product produced by Freshi Inc. is Freshi Gatorade.
Mission Statement
Our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfast to healthy and fun daytime snacks and beverages to evening treats. We are committed to investing in our people, our company and the communities where we operate to help position the company for long-term, sustainable growth. Our prices will be determined depending on a number of factors. We will use cost plus markup method of coming up with prices. But will also be wary of the prices charged by our competitors in the same region.
Freshi will unsure that the bottles use can be returned for a refundable cost of $.5, this will help to keep our surrounding community environmentally clean. Freshi will employ high quality managers and employees who will be committed to growing and producing a great brand name. Freshi bring a great tasting Gatorade to the sports world by using all natural fruits to make our product stand out above the rest of the competition.

Describe the trends in the non-alcoholic beverage industry
The non-alcoholic beverage industry broadly includes soft drinks and hot drinks. Soft drinks contain



References: Abrams, R. (2014). Successful Business Plan: Secrets & Strategies (6th ed.). Palo Alto, CA: Planning Shop. David, F. R. (2001). Strategic management: Concepts and cases. Ferrell, O. C. & Hartline, M. D. (2008). Marketing Strategy (4th ed.). USA: Cengage Learning. Pickton, D. W., & Wright, S. (1998). What’s SWOT in strategic analysis? Strategic change. Rawls, S. W., & Smithson, C. W. (1990). Strategic risk management. Journal of applied Corporate Finance.

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