Appendix Valentinos’ Case Study
The following information was gained from an interview with Rudolfo, MD of Valentinos, a highly successful “Personal Introductions Agency”. Although they have been very successful and have made major investment in the Internet they are becoming increasingly worried about their market share and continuing profitability. They have asked you to advise them on their strategy and how they might further exploit technology. Their current technology was at the cutting edge 10 years ago but a lack of recent investment in this area is beginning to worry their senior management. There has always been a need for matchmakers throughout history, in all levels of society -Valentinos has successfully filled this role since 1976. There are over eight million single men and women in the UK between the ages of 18 and 64, so it might be thought easy to meet someone special. However, people usually only meet at work or within the confines of their social circle and even though they may have an interesting job and a busy social life, the perfect partner could still be difficult to find. The quality and integrity of the introduction agency is very important. How established they are, how they will respect privacy and how they will provide value for money. In terms of cost, service and the number of people you can meet, Valentinos claim to provide the best value for money at £150 for one year's membership. Carefully selected by Valentinos, these people will already have many things in common. Whether clients are looking for friendship, love, marriage, or just want to get out and meet new people, Valentinos will help them start off on the right track. Most of their new applications come from advertising, which is one of their major outgoings. They advertise in newspapers, magazines and on public transport. Valentinos have over twenty telephone lines with qualified personnel and ready to talk to clients and offer advice. The Valentinos system has been...
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