P and G is one of the largest consumer goods company in the world. It markets 300+ brands in more than 180 countries. P and G is engaged in diverse products like beauty, health, fabric, snacks and many more. P and G’s leading market position with its strong brand portfolio provides it with a significant competitive advantage. But there are lot of external factors like economic slowdown, environmental factors, etc which pose a threat to P and G’s progress. Internal factors also have a large impact on the company’s growth. Thus it makes necessary for SWOT analysis in order to develop further strategies for P and G.
Research and development :
P and G has strong R and D capabilities. P &G is ranked as one of the top-20 R&D investors among US-based companies. It has over 20 technical centres on 4 continents and more than 25000 active patents for its products. The important factors in P and G’s innovation process are its practice of consumer demand research and its “Connect and Develop” R and D structure. The base for P and G’s progress in R and D is its “Connect and Develop” strategy in which P and G interacts with customers to understand their needs and desires for household and personal products.
P&G 's research and development capabilities have enabled it to secure about 27,000 patents globally and allows it to renew its product line at regular intervals, which boosts customer loyalty and revenue growth.
Strong brand name:
P and G is one of the largest consumers’ goods company in the world. It markets 300+ products in more than 180 countries. According to 2011 Annual Report, 26 of P&G 's brands have more than a billion dollars in net annual sales. With a large number of leading brands like Oral-B ( a brand of toothbrush, and oral care products), and many other, P and G has been successful in influencing the lifestyle of majority population.
Global Leadership with a Social Conscience:
P and G has been a global