Swot Analysis of Walt Disney Company

Topics: The Walt Disney Company, Walt Disney Parks and Resorts, Walt Disney Pages: 11 (3001 words) Published: August 20, 2013
COMPANY PROFILE

The Walt Disney Company

REFERENCE CODE: 8C7AE530-4ECC-4EF5-AC18-370E646FD097 PUBLICATION DATE: 31 May 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

The Walt Disney Company
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4

The Walt Disney Company © MarketLine

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The Walt Disney Company
Company Overview

COMPANY OVERVIEW
The Walt Disney Company (Walt Disney or 'the company'), together with its subsidiaries, is a diversified entertainment company. The company primarily operates in the US and Canada. It is headquartered in Burbank, California and employed approximately 166,000 people. The company recorded revenues of $42,278 million during the financial year ended September 2012 (FY2012), an increase of 3.4% over FY2011. The operating profit of the company was $9,002 million in FY2012, an increase of 15.4% over FY2011. Its net profit was $5,682 million in FY2012, an increase of 18.2% over FY2011.

KEY FACTS
Head Office The Walt Disney Company 500 South Buena Vista Street Burbank California 91521-0931 USA 1 818 560 1000

Phone Fax Web Address

http://thewaltdisneycompany.com

Revenue / turnover 42,278.0 (USD Mn) Financial Year End Employees New York Stock Exchange Ticker September 166,000 DIS

The Walt Disney Company © MarketLine

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The Walt Disney Company
SWOT Analysis

SWOT ANALYSIS
The Walt Disney Company (Walt Disney or 'the company'), together with its subsidiaries, is a diversified entertainment company. The significant customer reach of the company's cable networks operations provides competitive edge over its peers. In addition, the strong market penetration lends greater stability to the company's operations and provides better revenue growth prospects. However, intense competition threatens to erode the company's market share in its different lines of business. Strengths Cable networks operations enjoys significant reach Strong brand portfolio Diversified entertainment businesses Opportunities Increased focus on expanding presence in emerging economies Positive outlook for gaming market Weaknesses Concentration of operation in the US and Canada

Threats Competitive pressure Increasing piracy could impact revenues

Strengths

Cable networks operations enjoys significant reach The company's cable network business enjoys significant reach. Walt Disney's cable networks group operates the ESPN, Disney Channels Worldwide, ABC Family and SOAPnet networks. ESPN is a multimedia, multinational sports entertainment company that operates eight 24-hour domestic TV sports networks. ESPN networks reach customers in 190 countries and territories in 11 languages. ESPN has distribution agreements with 27 international sports networks which further enhances its appeal adding positively to its ability to reach a large audience. The company's ESPN cable network had a subscriber base of 98 million in the US at the end of FY2012. During the same period, ESPN2, ESPNEWS, ESPNU, and ESPN Classic had 98 million, 74 million, 73 million, and 31 million subscribers, respectively. In addition, according to Walt Disney, ESPN Radio Network is the largest sports radio network in the US and is carried on more than 350 stations. The company's Disney Channels Worldwide cable network operates Disney Channel, Disney Junior, Disney XD, Disney Cinemagic, Hungama and Radio Disney. Disney Channel has a strong competitive advantage as it is one of the two dominant cable networks for children, the other being Nickelodeon. Disney Channel airs original and acquired series and...
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