swot analysis of walt disney

Topics: The Walt Disney Company, Walt Disney Company subsidiaries, American Broadcasting Company Pages: 17 (3905 words) Published: October 29, 2014
An
 Analysis
 of
 The
 Walt
 Disney
 Company
 

 1
 

An Analysis of The Walt Disney Company
Kendall Forward
TELE 3310
October 29, 2013

An
 Analysis
 of
 The
 Walt
 Disney
 Company
 

 2
 

Overview & History
The Walt Disney Company is a leading American diversified multinational entertainment and mass media conglomerate, headquartered in Burbank California. Founded on October 16, 1923 by Walt Disney and his brother Roy as a small cartoon animation studio, the company struggled through years of unsuccessful creations but turned around after the debut of Mickey Mouse, the official mascot of the company. Now headed by CEO Robert Iger, Disney is one of the largest entertainment corporations in the world with approximately 166,000 employees and annual revenues approaching the $45 billion mark (Walt Disney). For eight decades, Walt Disney has entertained people around the world with its theme parks, resorts, cruises, movies, TV shows, radio programming, and memorabilia. Before diversifying into live-action film production, television and travel, the company established itself as a leader in the American animation industry. The company went public in 1940 and was reincorporated under its current name in 1986 and expanded operations and also started divisions focused on theatre, radio, music, publishing and online media (Cohesion Case). Mission Statement

The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world (Walt Disney). Organizational Structure

Walt Disney operates using a strategic business unit (SBU) organizational structure that consists of five diverse family-entertainment segments: Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products and Disney Interactive.

An
 Analysis
 of
 The
 Walt
 Disney
 Company
 

 3
 

(Cohesion Case)
The Walt Disney Company’s globally known consumer brands include: Disney, ABC, ESPN, Pixar, Marvel and Lucas Films (Walt Disney).
Media Networks
Disney’s Media Networks segment includes domestic broadcast television, television production and distribution operations, domestic television stations, international and domestic cable networks, domestic broadcast radio networks and stations and publishing and digital operations. The Disney/ABC Television Group comprises Disney’s global entertainment and news television properties, owned television stations group and radio and publishing businesses. Disney/ABC Channels creates programming and franchise benefits for all of Disney’s businesses. The group’s portfolio includes: ABC Television Network ABC Owned Television Stations Group, ABC Studios, Disney Channels Worldwide, ABC Family, SOAPnet, Disney ABC Domestic Television, Disney Media Distribution, Hyperion and Radio Disney Network. The ABC television Station Group Operates more than 220 affiliated stations and the ABC Owned Television Stations Group owns ten television stations, six of which are in top ten rated markets, across the U.S. (Cohesion Case).

An
 Analysis
 of
 The
 Walt
 Disney
 Company
 

 4
 

Disney also produces and distributes live action and animated television programming under the ABC Production Studios label. ABC Studios develops, produces and distributes entertainment content across broadcast and cable television and digital platforms (Cohesion Case). This includes many prime time programs and dramas, such as Castle, Criminal Minds, Desperate Housewives, Grey’s Anatomy, Private Practice and a variety of syndicated programming. Two of Disney’s major TV networks (ABC and ESPN) have an arrangement with Cox Communication...

Cited: (2012). Web.
Walt Disney. "Investor Relations." The Walt Disney Company. Walt Disney. Web. 25 Oct. 2013.
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