swot analysis of walt disney

Topics: Advertising, Human resource management, Costs Pages: 3 (760 words) Published: July 26, 2014
SWOT Analysis of Walt Disney
Essay Info: 355 words.
SWOT ANALYSIS
STRENGTH
ü Strong diversification, they diversified into related businesses, instead of making animation film, they have started on other related business with their brand such as park and resort, consumer product and broadcast media. ü Well established divisions, such as media network, parks and resorts, studio entertainment, consumer product and interactive media. ü Brand recognition, have strong image in their animation film through worldwide. Customer loyalty to their product is high. ü Largest worldwide licensor of own cartoon character based merchandise. ü Increasing trends in overall revenues and profits, after acquired different companies such as Pixar, Marvel, and UTV they able to increase their profits and revenue annually from this acquired strategy. •WEAKNESSES

ü Interactive Media- overall unprofitable.
ü High cost of operations including high sunk costs, research and development costs and costs of entertainment production. ü Studio entertainment typically incurred losses because of production costs and the cost of extensive advertising campaign, specifically decline in DVD sales. ü Parks and resorts success unpredictable depending on the travel trends, leisure time and seasonal. •OPPORTUNITIES

ü International expansion and look for potential market such as India and Russia. ü Growth through further acquisition, increased in acquisition to enhance the resources and capabilities of its core animation skills and characters. ü Increased media Networks, the company recently has acquired a media network (UTV) as a platform for them to enter India and Russia as those countries are using UTV media network as well. ü The company also has acquired Playdom to give the company new online gaming capabilities. Another media network opportunity for the company to acquire is Lucasfilm. •THREATS

ü Increase of piracy in movie industry which leads to the company’s DVD sales...
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