Swot Analysis of Wal-Mart

Topics: Wal-Mart, Retailing, Hypermarket Pages: 4 (1416 words) Published: July 15, 2010
In 1962, Sam Walton founded Wal-Mart by opening the first Wal-Mart in Rogers, Arkansas. Wal-Mart Stores Inc. was incorporated October 31, 1969. By the end of the 1960s, Wal-Mart had grown to 276 stores in 11 states, and Wal-Mart went public in 1972. In 1991, Wal-Mart opened its first international store in Mexico City and has never looked back. As of this year, Wal-Mart has 8,446 store and club locations in 15 countries that serve more than 176 million customers every year (walmartstores.com) Every company, even one as large as Wal-Mart, has strengths, weaknesses, opportunities, and threats. Some of Wal-Mart’s strengths, weaknesses, opportunities, and threats, identified using information from their website, walmartstores.com, are the following:

Is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. It has an established name brand that is identified with reasonable to cheap pricing and bargain pricing. Wal-Mart deals in all types of goods from clothing to electrical items, from jewelry to garden equipment and therefore caters to a wide range of individuals. Plus, it has a wide network of stores which makes it accessible to all types of individuals. •Has grown substantially over recent years, and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA). •Has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual products are performing country-wide, store-by-store at a glance. IT also supports Wal-Mart's efficient procurement. •Has a focused strategy in place for human resource management and development. People are key to Wal-Mart's business and it invests time and money in training people, and retaining and developing them. It also gives its people a stock ownership and profit sharing plan. •Is able to buy in bulk and gain huge bulk...
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