Most cell-phone customers start their lives as basic users therefore the first type of consumer is the basic, price-sensitive, value-oriented customer. Such consumers mainly use their phone mostly for emergencies such as a broken down car, to locate a missing child, or just as a way of keeping in touch with relatives who live in other areas, clearly such customers do not show any interest in the technologically advanced features whatsoever, furthermore these types of consumers do not wish to pay any extra money for features that they probably never use. Several types of people could be basic consumers for instance parents with young school-age children and people with the age of 65 and
Most cell-phone customers start their lives as basic users therefore the first type of consumer is the basic, price-sensitive, value-oriented customer. Such consumers mainly use their phone mostly for emergencies such as a broken down car, to locate a missing child, or just as a way of keeping in touch with relatives who live in other areas, clearly such customers do not show any interest in the technologically advanced features whatsoever, furthermore these types of consumers do not wish to pay any extra money for features that they probably never use. Several types of people could be basic consumers for instance parents with young school-age children and people with the age of 65 and