Preview

Swot Analysis of Toyota

Satisfactory Essays
Open Document
Open Document
473 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Swot Analysis of Toyota
SWOT Analysis of Toyota
We have analyzed Porter’s Five Forces of Toyota and PESTEL Model of Toyota. Thus in this post, I will list the SWOT of Toyota.
1. Opportunities
-Recovery of auto industry: The automotive industry showed the signs of recovery, which is predicted to be gradual. The market will reach a volume of 129.9 million units in 2013 (Durbin, and Krisher, 2010). This provides positive information to the automotive manufacturers and stimulation to the investors.
-Hybrid electric vehicles: The increasing energy costs and stringent emission regulations enhance the demand of the hybrid electric vehicles because of its high fuel efficiency. It is estimated it will reach 4.0 million units by 2015. Besides US, Western Europe and Japan, China is estimated to be next large market.
-Opportunities in Asian market: The Asian automotive market became the main increasing point and is estimated to increase in the following several years. Thus, the automotive corporations should concentrate on the Asian markets, such as China, and India.
2.Threats
-Competition in the global automotive market: The worldwide automotive market is highly competitive, and becomes stronger due to the globalization, which is involved into every factor of automotive. The competition may lead to reduce the automobile unit sales, which may influence the company’s financial condition.
-Tightening emission standards: The tightening emission standards adopted by the EU increase the additional costs for product development, testing and manufacturing operations for the automotive manufactures.
3.Strengths
-Leading brand recognition: Toyota is one of the leading automotive brands in the world. And its brand Lexus values around $3.1 billion. The other brands Corolla, Camry, Sienna, Prius and Scion are popular. The leading brand image gives it significant competitive advantage and charge premium prices.
-Focus on R&D activities: Toyota strongly focuses on R&D to expand its product.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    New Product Launch Marketing Plan, Part I
    • 1456 Words
    • 6 Pages

    New Product Launch Marketing Plan, Part I

    According to the Wall Street Journal, the amount of global automotive will have a 4% growth in 2014, while the American and European markets also have 3% growth in 2014 (2014). This means that the slow recovery of the global economy will drive the automotive consumer over global. With oil prices rising, more people are favoring economical vehicles, such as electric hybrid. Ford expects electric hybrid cars will occupy 20-30% of the car market next decade, therefore, Ford, Toyota, Nissan and other major car companies have launched their own electric hybrid car.…

    • 1456 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Better Essays

    Chrysler Swot Analysis
    • 1012 Words
    • 5 Pages

    Chrysler Swot Analysis

    - Demand for small cars is rapidly increasing.- Consumers are starting to become interested in buying alternative fuel sources.- China’s Cherry Automobile Co. is developing a…

    • 1012 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Porters 5 Analysis Auto Industry in 2009
    • 1239 Words
    • 5 Pages

    Porters 5 Analysis Auto Industry in 2009

    Furthermore, the industry is in the mature stage and has achieved economies of scale through mass production. The new, successful companies in the auto industry are now conceived through joint ventures such as GM and Shanghai Automotive Industry in China. Emerging automobile companies…

    • 1239 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Establish and Adjust the Marketing Mix
    • 2311 Words
    • 10 Pages

    Establish and Adjust the Marketing Mix

    Toyota is a recognized brand, a reliable automotive maker and has a huge brand image. The company produces various kinds of cars, such as passenger car, light car, sport car, luxury car, SUV, HV, EV, PHV (plug in hybrid), and we can choose and buy them. Toyota’s cars have a lot of polished design, unique colors and clear trim which is attract to customers easily. Furthermore, the company has an innovative technology and big global market share (12%) in the world.…

    • 2311 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Chevrolet Swot Analysis
    • 537 Words
    • 3 Pages

    Chevrolet Swot Analysis

    Name recognition- The name Chevrolet is the most recognizable auto manufacturer in the United States.…

    • 537 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    team evaluation
    • 943 Words
    • 4 Pages

    team evaluation

    The world has been experiencing economic downturns since 2008 and that has affected the automotive industry but in the last 2 years sales have been improving. Most people are trying to save money especially when it comes to cars because they are expensive and a bad investment. The consumer is trying to save money but he still wants a good product variety so hen can find a car that will fit his needs. Just because I only took Toyota for an example does not mean that the other car manufacturing companies are not experience these problems…

    • 943 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Toyota Motor Corporation
    • 470 Words
    • 2 Pages

    Toyota Motor Corporation

    The automobile is very attractive due to the development of leaving standards, the demand for automobiles are rapidly increased. The United dtated was the largest motional market with about 9m new registrations, followed by Japan with over 4 M registrations at 1994. Besides, the introduction of new technologies has improved the improvement of the industry, and that also pushed the demand for vehicles. The competition inside the industry has become more and more fierce. At the same time, more and more companies and people want to get into the market as well.…

    • 470 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Automobile Industry Analysis Paper
    • 1881 Words
    • 8 Pages

    Automobile Industry Analysis Paper

    The role of the automotive industry in U.S economy is quite important. Given the multiplier effect, its impacts on other industries such as glass, steel and rubber, so it is considered an industry that shows some level of welfare in the economy one that has a greater share of production in manufacturing. The automobile industry provides thousands upon thousands of jobs, and in the last century the automobile has revolutionized the world, and become an indispensible aspect of the global culture. In the past, investing in the automobile industry was not considered risky; however with the bankruptcy of GM, investors might begin thinking twice about investing in this particular industry.…

    • 1881 Words
    • 8 Pages
    Best Essays
    Read More
  • Powerful Essays

    Case Study Volkswagen AG
    • 1592 Words
    • 18 Pages

    Case Study Volkswagen AG

    The emerging markets like China, Mexico, Brazil or Indonesia offered more opportunities for suppliers to create better value chain and increase sales for businesses in the automotive industry.…

    • 1592 Words
    • 18 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Nissan Swot Analysis
    • 2037 Words
    • 9 Pages

    Nissan Swot Analysis

    Nissan Motor Company Ltd is a Japanese car company constructed in 1930s with its new company’s president Yoshisuke Aikawa. The company flourished in its primary years and even after the World War II was highly successful. Its former car brand name was "Datsun" and was and still is one of the largest car manufacturers having major markets in Europe, North America, Africa, New Zealand and China. The company's main offices are located in the Ginza area of Chūō, Tokyo. The major production sites are situated in Japan with additional manufacturing sites in United States, Mexico, Spain and the United Kingdom. With its associated brands, designs, produces and sells more than 3.7 million passenger cars and commercial vehicles in more than 190 countries. The company is also engaged in the manufacturing and sale of passenger automobiles, as well as supplying automobile parts. Above all, it made the company to be a part of the top three car manufacturers in Japan and the top five in the world. Keeping in mind of the company’s products, it also implements interests in much heavier vehicles and equipment like vans, trucks, buses, aerospace, industrial and marine machinery or equipment. During the year of 1999, Nissan Motor Company was deeply in debt and lost marketing shares in both Japan and the US which were the main markets for selling Nissan brands. This also led to a little product development. Due to their severe financial difficulties they had to conglomerate with Renault SA and making it subsidiary towards the larger famous French motor company. This alliance was primary implemented to achieve profit and to…

    • 2037 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    SWOT Analysis for Ford
    • 1684 Words
    • 7 Pages

    SWOT Analysis for Ford

    Ford Motor Company is a Multi international Company with 90 plant and facilities selling vehicles in 200 markets. It is the second biggest plant in the world, with approximately 345,000 employees…

    • 1684 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Toyota Business Plan
    • 834 Words
    • 4 Pages

    Toyota Business Plan

    Toyota recently had some troubles with their cars in 2010 (Case, paragraph 7, ‘In 2010…brake problems.’). They had to re-call 437,000 hybrid cars because of some brake problems. All over the world people want to have this new hybrid car but the world’s second-largest car market is China (Case, paragraph 8, ‘China, meanwhile…surges ahead.’) The second-largest auto industry used to be in Japan but China overtook it three years ago and China is going to surpass the United States as well. But although they had to deal with some setbacks, Toyota is planning to develop the hybrid technology even further. They spent over $1 billion on research and development and they have plans to produce six new hybrid cars by the end of 2012 (Case, paragraph 10, ‘By the end…by 2020.’). But Toyota is not the only company producing hybrid vehicles any more. The degree of rivalry is getting bigger and that’s why the question now is whether Toyota should continue with the development of their hybrid technology, or should they invest in new technology that enables them to produce fully electric cars?…

    • 834 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Emerging Giants
    • 5734 Words
    • 23 Pages

    Emerging Giants

    company is on the road to becoming a player in the global automobile industry. M&M isn’t the only company from an emerging market that is making the world sit up and take notice. Over the past two-plus decades, waves of liberalization have all but washed away protectionist barriers in developing countries. As those nations integrated themselves into the world economy, multinational corporations from North America, Western Europe, Japan, and South Korea stormed in. Many local companies lost market share or sold off businesses as a result, but some fought back. They held their own against the onslaught, restructured their businesses, exploited new opportunities, and built worldclass companies that today are giving their global rivals a run for their money. Some emerging giants compete…

    • 5734 Words
    • 23 Pages
    Better Essays
    Read More
  • Better Essays

    Toyota Swot Analysis 2013
    • 968 Words
    • 4 Pages

    Toyota Swot Analysis 2013

    2. Brand reputation valued at $30 billion. Toyota’s brand is the most valued automotive brand in the world. The company is known for its environmentally friendly, safe and durable cars that are sold in more than 170 countries.…

    • 968 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    Toyota Swot Analysis
    • 7329 Words
    • 30 Pages

    Toyota Swot Analysis

    Toyota profit surges, but slower growth seen, May 22, 1997, The financial Post (Toronto, Canada), Financial Post Ltd.…

    • 7329 Words
    • 30 Pages
    Powerful Essays
    Read More

Related Topics