Swot Analysis of the Sunshine Clinic

Topics: Hospital, Management, Strategic management Pages: 9 (1398 words) Published: March 21, 2011
Swot analysis of a clinic

The Overall Experience


Unit 5 IP


In this paper, you will read about the Sunshine Clinics Swot analysis to assess our clinic

and environment. Swot will show our strengths, weaknesses, opportunities, and threats. The

internal factors are our strength and weaknesses and our opportunities and threats are external

factors. This is all part of out strategic plan. The reader will see how the Sunshine Clinic oper-

ates, their strengths and weaknesses along with the outcomes, problems, vision and mission

statements and our service strategy. In the closing there will be a summary of the over all plan.


The Sunshine Clinic contains two other counties (Cumberland and Salem), made up of cities,

suburbs, and country areas. There are four medical units served by our medical associates and polit-

ical allies.


5 clinical nurse practioners (2 paid & 3 volunteers), twenty physicians (5 paid & 15 volunteers) 15 medical assistants (7 paid & 8 volunteers), 8 volunteer nurses, 8 paid employees who help to run the clinic and its satelite offices, over 3 thousand patients, pharmacy and billing office.

We have thirty-four volunteers.

Committed staff members, all with experience in the medical field, either as medical or clinical, billing, etc.

a very large population base in the area

excellent realtionship with many community partners for health of patients (hospitals, radiology, pharmacies, labs, etc.).

volunteer physicians, nurse practitioners, and nurses, that are involved in the nearby hospitals.
We offer many healthcare programs, free diagnostic testing, labs, emergency services and hospital care free of charge or for a very low amount, excellent healing setting, good and professional service, and improved patient information.


Lack of voluteers in the country areas.

Some facilities without managers.

Some under staffing and a few people taking care of many team jobs.

Some of the medical and billing staff need retraining.

Attachment to volunteers and staff members

Problems learning new office technology.

Added levels of shapes and bureaucracy in some offices, which leads to confusion about policies, procedures and /or requirements.


Community Partnerships.

More effort in keeping a full staff, the ability to keep and hold onto out reach centers.

Strong experiences among long – time staff and volunteers that can be shared with new volunteers.

More mutually relations with the community and surrounding areas.

Potential participation with other clinics and hospitals.

Growing Mexican population in Bridgeton.

Four new sponsors.


Lack of volunteers.

Transportation problems for patients who need to go to one of the hospitals, labs, or diagnostic testing.

Declining patient registration.

The growing need for volunteer physicians in some of the remote areas.

Definition of our management plan:

The internal strengths of the clinic include new and innovative services for the patients and

staffmembers (like our transportation services for patient's who can't afford to pay or have no

vechile or means to get to their appointments.

Our clinic and satellite offices have the capabilities to handle over 3,000 to 4,000 patients and the

cost is either nothing or very low. We our set up to even take people who have medical insurance

and those who do not. Our cultural connections are very good among the diverse communities that

we serve. The Sunshine Clinic has and is being built on an extraordinary repution. Our

staffmembers have experience and expertise in their positions and are the best in their areas

(including all of our volunteers). There are plenty of other aspects that add...

References: Fottler, Myron D., Ford, Robert C., & Heaton, Cherrill P. (2010).
Achieveing Service Excellence: Strategies for Healthcare. (Second Edition). Health
Administration Press. A division of the Foundation of the American College of Healthcare
Executives. One North Franklin Street, Suite 1700, Chicago, IL. 60606-3529. Unit 5: The
Overall Experience and The Swot Analysis.
Course and Class Materials from Assignments One and Two. (2011). From:
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