Swot Analysis Of Subway
1. Introduction of Subway
Subway is an international fast food chain specializing in the production of sandwiches or subs. Subway is also renowned for being the almost only provider of healthy fast food (L.Harris et al., 2010). They opened their first eco restaurant in 2007 in order to integrate more environment friendly operations, efficient equipment and launched “Eat Fresh, Live Green™” initiative which included healthy meals and stay fit meals for both kids and adults (Subway Sri Lanka, 2017.-a).Subway launched its first branch in Sri Lanka in 2014, (Business today, 2014) subsequently followed by a second branch in 2016.
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2. Analysis of the micro environment forces.
Figure 2. Marketing micro environment (Getmerit, 2017.-a)
2.1. The company Subway is a fast food franchise that launched in 1965 as a small local sandwich shop in Bridgeport, Connecticut by Fred Deluca and Peter Buck and in 9 years they owned and operated 16 sandwich shops in Connecticut. Currently Subway has over 41,000 branches in over 100 countries (Subway Sri Lanka, 2017.-a). As a franchise that focuses on full consumer satisfaction, subway requires a variety of employees for services. Each branch needs 8-12 employees to operate (Entrepreneur, 2017), which means subway roughly has 328,000 – 492,000 employees worldwide. Subway …show more content…
Suppliers Most of subway’s suppliers are farming families who share their beliefs on eco-friendly and sustaina-ble methods by using sustainable agricultural practices such as cover cropping and crop rotation to restore nutrients to the soil and help maintain local ecosystems, minimize pesticide and fertilizer use, and employ irrigation practices that reduce electricity and water use. Subway uses local products of the particular country they are located in, for instance ingredients for Subway Sri Lanka are obtained locally. They assure that no matter where the produce comes from, it meets their strict food safety and product quality standards. (Subway US,
Subway is an international fast food chain specializing in the production of sandwiches or subs. Subway is also renowned for being the almost only provider of healthy fast food (L.Harris et al., 2010). They opened their first eco restaurant in 2007 in order to integrate more environment friendly operations, efficient equipment and launched “Eat Fresh, Live Green™” initiative which included healthy meals and stay fit meals for both kids and adults (Subway Sri Lanka, 2017.-a).Subway launched its first branch in Sri Lanka in 2014, (Business today, 2014) subsequently followed by a second branch in 2016.
5 |
2. Analysis of the micro environment forces.
Figure 2. Marketing micro environment (Getmerit, 2017.-a)
2.1. The company Subway is a fast food franchise that launched in 1965 as a small local sandwich shop in Bridgeport, Connecticut by Fred Deluca and Peter Buck and in 9 years they owned and operated 16 sandwich shops in Connecticut. Currently Subway has over 41,000 branches in over 100 countries (Subway Sri Lanka, 2017.-a). As a franchise that focuses on full consumer satisfaction, subway requires a variety of employees for services. Each branch needs 8-12 employees to operate (Entrepreneur, 2017), which means subway roughly has 328,000 – 492,000 employees worldwide. Subway …show more content…
Suppliers Most of subway’s suppliers are farming families who share their beliefs on eco-friendly and sustaina-ble methods by using sustainable agricultural practices such as cover cropping and crop rotation to restore nutrients to the soil and help maintain local ecosystems, minimize pesticide and fertilizer use, and employ irrigation practices that reduce electricity and water use. Subway uses local products of the particular country they are located in, for instance ingredients for Subway Sri Lanka are obtained locally. They assure that no matter where the produce comes from, it meets their strict food safety and product quality standards. (Subway US,