SWOT ANALYSIS of Soneri Bank Limited
Profile of Sbl
Soneri Bank Limited established in 1992 and listed on all stock exchanges in the country, has gradually extended its network to 233 (at end Jun-13) branches, Feerasta family, owners of the Ruplali group, with main interests in synthetic textile industry, holds the controlling stake (~57%) in the bank through three trusts of the family. Feerasta family has nominated two directors on board while Amin A. Feerasta, also a family member holds key position in bank’s management. The eight-member BoD of SBL, with diversified experience, is a key source of guidance for the management. SBL, during recent years implemented a bank-vide organizational restructuring to strengthen itself against ensuring challenges. Mr. Aftab Manzoor, a season banker, is the chief executive officer. A diverse team of SBL’s veterans and young individuals assist CEO. There are following strength weakness opportunity and threats for SBL. STRENGTH
Growth in system share, increasing outreach & improving profitability. The Pakistan Credit rating Agency Limited (PACRA) has maintained banks credit rating. SBL has been awarded an “AA-” for long term and “A1+” for the short term and “A+” for the Term Finance. Certificates reflecting bank’s well maintained risk profile with preserved sound asset quality. In order to maintain an effective communication of information regarding the need of valued client bank has designed its website to be user friendly as possible, SBL collaborates with different cellular companies to provide mobile banking on their customers’ cell phone. Loyal workforce and satisfied Customers.
Excellent Alternate Delivery Channel (ADC) Services e.g. internet banking, mobile banking, VISA debit card etc.
As per bank policy, advertising and publicity is not extensively emphasized. Through advertisement customers could be kept abreast with the product and services. The main focus of SBL is major cities of Pakistan....
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