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SWOT analysis of Samsung

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SWOT analysis of Samsung
BA124021 / 1A
Business Environment, Ethics & Society BUS 3001
Group Assignment

Names of Group mates:
Chen Wing Ching
Ho Tik Ying
Sin Sik Chin
Wong Anne

Table of Content

Names of Group mates P. 1

Table of Content P. 2

Introduction P. 3

Political P. 3 - 4

Economic P. 4

Social P. 5

Technology P. 5 - 6

Environmental P. 6

Legal P. 7

Conclusion P. 7

Appendix P. 8

Introduction

Do you know how many people are using Samsung products in the streets? Undoubtedly, you can find that there is at least one. It is proves that Samsung indeed is changing people's lives; it is obvious to the universality of people.

In the past 70 years, SAMSUNG have been dedicated to make a better world through diverse businesses that today's advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, and more.

Samsung has been the basis of talent and technology, it aims to reach the highest quality and service, and contribute to the development of human society. They are committed to be a creative leader in new markets and become a truly no.1 business going forward.

After the introduction of Samsung, we are going to show you our work – analyzing Samsung with PESTEL1 framework that finding out how can it influence the business of Samsung.

Political

Samsung Electronics Ltd supports the government policy - “maximum support and minimum intervention”. In view of this, the government does not suppress their product price but controls the product safety. Therefore, we can see there is a free market in the global, and Samsung possessed an integrity and transparency operating system.
About the policy of Samsung, they believed “creativity, collaboration and excellence” are the hallmarks of leadership, so they provide different products and services to attract the customers. Also, the products which are usually high-techs mainly attract the teenage and businessmen.

Therefore, Samsung design multi-functional and different

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