Swot Analysis of Safaricom
mplemented effectively, have the greatest impact.
Regardless of the scope of your marketing plan, you must keep in mind that it is a fluid document. Every business needs to begin with a well structured plan that is based in thorough research, competitive positioning and attainable outcomes. Your plan should be the basis for your activities over the coming months. However, you should always be willing to enhance or redirect your plan based on what proves successful.
Marketing Plan Basics
1. Market Research
Collect, organize, and write down data about the market that is currently buying the product(s) or service(s) you will sell. Some areas to consider: * Market dynamics, patterns including seasonality * Customers - demographics, market segment, target markets, needs, buying decisions * Product - what's out there now, what's the competition offering * Current sales in the industry * Benchmarks in the industry * Suppliers - vendors that you will need to rely on
2. Target Market
Find niche or target markets for your product and describe them.
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Construction Projects
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BusinessMonitor.com/Africa
SWOT Analysis Tool
Get a free 30 day trial of Mindjet and create SWOT Analysis easily. www.Mindjet.com Be Brilliant @ EMarketing
Over 50 eMarketing Tools.. SAVE over 25% -Nairobi Training www.dolphinsgroup.co.ke 3. Product
Describe your product. How does your product relate to the market? What does your market need, what do they currently use, what do they need above and beyond current use?
4. Competition
Describe your competition. Develop your "unique selling proposition." What makes you stand apart from your competition? What is your competition doing about branding?
5. Mission Statement
Write a few sentences that state: * "Key market" - who you're selling to * "Contribution" - what you're selling
Regardless of the scope of your marketing plan, you must keep in mind that it is a fluid document. Every business needs to begin with a well structured plan that is based in thorough research, competitive positioning and attainable outcomes. Your plan should be the basis for your activities over the coming months. However, you should always be willing to enhance or redirect your plan based on what proves successful.
Marketing Plan Basics
1. Market Research
Collect, organize, and write down data about the market that is currently buying the product(s) or service(s) you will sell. Some areas to consider: * Market dynamics, patterns including seasonality * Customers - demographics, market segment, target markets, needs, buying decisions * Product - what's out there now, what's the competition offering * Current sales in the industry * Benchmarks in the industry * Suppliers - vendors that you will need to rely on
2. Target Market
Find niche or target markets for your product and describe them.
Ads by Google
Choose Gmail
Free Email by Google Switch to Gmail, Sign up now!
Mail.Google.com
Construction Projects
Construction & Infrastructure Projects, Sample the Service Now
BusinessMonitor.com/Africa
SWOT Analysis Tool
Get a free 30 day trial of Mindjet and create SWOT Analysis easily. www.Mindjet.com Be Brilliant @ EMarketing
Over 50 eMarketing Tools.. SAVE over 25% -Nairobi Training www.dolphinsgroup.co.ke 3. Product
Describe your product. How does your product relate to the market? What does your market need, what do they currently use, what do they need above and beyond current use?
4. Competition
Describe your competition. Develop your "unique selling proposition." What makes you stand apart from your competition? What is your competition doing about branding?
5. Mission Statement
Write a few sentences that state: * "Key market" - who you're selling to * "Contribution" - what you're selling