Swot Analysis of Pia
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SUBMITTED TO: SIR AYMEN SAJJAD
BS (BA) 8TH B
JULY 20TH, 2009
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My beloved AMI and Bhai
First of all I am thankful to Allah then I would like to record my heartful thanks to specially my respected Professor Sir Aymen sajjad. And to my dear friend Muhammad Umar who help me out in the report editing and fromating.
The pursuit of excellent through technology and quality control and ushering in a new era of growth and development.
1) exective summary………………………………………………. 7
2) Introduction……………………………………………………… 8
3) AIRLINE INDUSTRY IN PAKISTAN………………………………… 8
4) Hierarchy of PIA………………………………………………….. 9
5) CORPORATE VISION OF PIA………………………………………… 10
6) CORPORATE MISSION……………………………………………….. 10
7) VALUES………………………………………………………………… 10
8) Revenue Composition……………………………………………. 14
9) Major Competitors……………………………………………….. 14
10) Latest products by PIA and quality achievements…. 15
11) SWOT ANALYSIS………………………………………………………. 19
12) PEST ANALYSIS……………………………………………………….. 26
13) RECOMMENDATIONS FOR………………………………………….. 29
PAKISTAN INTERNATIONAL AIRLINES
14) References…………………………..…………………………………… 32
Executive summary:
In 1955 Pakistan International Airline formed. It is the 16th largest airline in Asia, operating scheduled services to 73 destinations throughout Asia, the Middle East, Europe and North America, as well as an extensive domestic network linking 24 destinations.
PIA is three stars International Airline. In our report we did SWOT analysis and PEST analysis on PIA, identify major strength we find as leading market position, brand recognition, superior operating structure, network presence, hub airport at Karachi, and effective use of technology. Formulation on GOVT rule, High dependencies on passenger revenues, high debt, and reliance on oil prices are major weakness, opportunities are like having MAX route and fleet, growth demand
[pic]
[pic][pic][pic][pic][pic][pic]
SUBMITTED TO: SIR AYMEN SAJJAD
BS (BA) 8TH B
JULY 20TH, 2009
[pic][pic]
My beloved AMI and Bhai
First of all I am thankful to Allah then I would like to record my heartful thanks to specially my respected Professor Sir Aymen sajjad. And to my dear friend Muhammad Umar who help me out in the report editing and fromating.
The pursuit of excellent through technology and quality control and ushering in a new era of growth and development.
1) exective summary………………………………………………. 7
2) Introduction……………………………………………………… 8
3) AIRLINE INDUSTRY IN PAKISTAN………………………………… 8
4) Hierarchy of PIA………………………………………………….. 9
5) CORPORATE VISION OF PIA………………………………………… 10
6) CORPORATE MISSION……………………………………………….. 10
7) VALUES………………………………………………………………… 10
8) Revenue Composition……………………………………………. 14
9) Major Competitors……………………………………………….. 14
10) Latest products by PIA and quality achievements…. 15
11) SWOT ANALYSIS………………………………………………………. 19
12) PEST ANALYSIS……………………………………………………….. 26
13) RECOMMENDATIONS FOR………………………………………….. 29
PAKISTAN INTERNATIONAL AIRLINES
14) References…………………………..…………………………………… 32
Executive summary:
In 1955 Pakistan International Airline formed. It is the 16th largest airline in Asia, operating scheduled services to 73 destinations throughout Asia, the Middle East, Europe and North America, as well as an extensive domestic network linking 24 destinations.
PIA is three stars International Airline. In our report we did SWOT analysis and PEST analysis on PIA, identify major strength we find as leading market position, brand recognition, superior operating structure, network presence, hub airport at Karachi, and effective use of technology. Formulation on GOVT rule, High dependencies on passenger revenues, high debt, and reliance on oil prices are major weakness, opportunities are like having MAX route and fleet, growth demand