INDEX CONTENTS NO. 01 02 03 04 05 06 07 08 09 10 11 12 13 RESEARCH METHODOLOGY INTRODUCTION TO THE SALT INDUSTRY EDIBLE IODISED SALT PEST ANALYSIS OF INDUSTRY FIVE FORCES ANALYSIS OF INDUSTRY COMPETITIVE ANALYSIS PROMOTIONAL CAMPAIGN IN EDIBLE SALT INDUSTRY NIRMA INDUSTRIES LIMITED SWOT ANALYSIS OF NIRMA SHUDH SALT DATTA ANALYSIS HYPOTHESIS FINDINGS SUGGESTIONS & RECOMMONDATIONS BIBLIOGRAPHY APPENDIX LIST OF THE GRAPHS PAGE NO. 03 08 15 19 22 25 29 31 41 43 67 73 77 X Y A
LIST OF THE GRAPHS
TITLE NO. 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 USER OF THE IODISED SALT USERS IN AHMEDABAD DIFFERENT BRANDS OF SALT TO AREA RANKING PREFERENCE AVERAGE MEAN USERS OF SAME SALT BRAND FREQUENCY OF PURCHASE NUMBER OF 1 KG PACKETS REQUIRED FOR 1 MONTH PURCHASE DECISION MAKER FROM WHERE YOU PURCHASE SALT USER OF NIRMA SHUDH SALT RANKING PREFERENCE FOR NIRMA SHUDH SALT PRICE OF NIRM SHUDH SALT INFLUENCER OF PURCHASING NIRMA SHUDH SALT MEDIA USED HAD RESPONDENTS SEEN TELEVISION ADVERTISEMENT? AVAILABILITY DIFFICULTY DO YOU LIKE PACKAGING EDUCATION LEVEL INCOME LEVEL PROFESSIONS PAGE NO. 44 45 47 48 49 50 51 52 54 55 56 57 58 59 60 61 63 65 66 67 68
RESEARCH METHODOLOGY Research Methodology is a systematic design, collection of data, reporting of data and findings relevant to specific marketing situation that is faced by company with the paradigm in the market shifting, from the product to consumer, their needs and preferences have become essential to the considered by the producer today in the world of cut throat competition to be ahead in the race and to lead is required to reach consumer first. The NIRMA SHUDH SALT, which has newly relaunched in India. The sale of Nirma Shudh Salt is not increasing rapidly that is the problem. Therefore, research problem is to identify the consumer preference of edible (iodized) salt as well as the satisfaction level of consumer regarding the Nirma Shudh Salt and what are the problems they are facing regarding the product.
OBJECTIVE O F TH E STUDY To study the Consumer Preference for Edible Salt To study the Consumer Preference for Nirma Shudh Salt To study the awareness about Nirma Shudh Salt To know the brand awareness of Edible salt in different area of Ahmedabad and to illicit the consumer opinion about price, quality, reasons for choice, brand satisfaction etc. To study the purchasing pattern of Edible Salt. To know the criteria preferred by the consumer at the time of purchase of edible salt
R E S E A R C H D E S IG N A research design is the specification of methods that producer wants to acquire from the market. It is the overall operational patterned framework of the project that stipulates what information is to be collected and from which sources and from which producer of this competitive environment. Generally, there are basic three types of research design, Exploratory, descriptive and Casual research. Here Researcher has taken Descriptive Research Design and the reason behind it is as follows: The Descriptive Research Design is used when the researcher is interested in knowing the characteristics of certain group. Here Researcher is interested in knowing the proportion of people in a given population have behaved in a particular manner making projection of things or determines the relationship between two or more variables. The objective of the study will answer who, what, when, where, and how of the subject under investigation for consumers as well as retailers. It is therefore necessary that Researcher will give sufficient thought for framing research questions and deciding the type of data to be collected.
DATA COLLECTI ON METHOD 1. PRIMARY DATA: Using two methods, the data has been collected:
Observation: The purpose of observation was to have a look on the actual condition of which brand of salt are used by consumer. With the help of Retailers, Researcher have seen the consumer’s observation as actually, how much and which...
Bibliography: (1) (JHALA, 2009)
JHALA, D. (2009). THE STATUS OF SALT INDUSTRY IN INDIA. 2nd International Conference on the Ecological Importance of Solar Saltworks, (pp. 1‐10). Yucatan, Mexico,.
(2)sales industry,Retrieved JANUARY 17, 2010, from /www.salttradeindia.com: http://www.salttradeindia.com/?gclid=CP20wpCZn6ACFcxR6wod42CTa
(3) Retrieved february 19, 2010, from http://www.economywatch.com/business‐and‐economy/salt‐ industry.html
salt industry. (n.d.). Retrieved february 21, 2010, from http://www.economywatch.com/business‐and‐ economy/salt‐industry.html
(6) salt industry. (n.d.). Retrieved march 10, 2010, from http://www.saltinstitute.org/Production‐industry/Salt‐ industry
(7) The Salt Industry Worldwide. (n.d.). Retrieved march 15, 2010, from http://www.cea‐ life.com/minerals_health/salt_industry.htm
(8)Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha,(2009) marketing management: Pearson Education Publication (9)Rajiv Batra, John G. myers, David A. Aaker,(1998) marketing management: Prentice-hall of India Publication
Please join StudyMode to read the full document