Swot Analysis Of Kool Aid Plus

Kool-Aid Plus with Centrum

Kool-Aid has been a drink of choice for kids for the past two decades. It is known for a tasty, cool, and refreshing taste for many generations of children and their parents. Kool-Aid has been able to identify their target market and market towards the specific needs of these families. Kool-Aid has always been very affordable however, not the most healthiest of choices. The environment of marketing towards families today has swayed towards being more health conscious. Health issues are becoming a main concern for parents because of the growing number of obese and inactive children who live in the United States. Kool-aid has now found a way to make its product new and improved to the more health conscious consumer. It’s called Kool-Aid Plus. The company is strongly committed to providing moms and kids a product that combines the great flavor of Kool-Aid while providing a “better for kids”
By identifying our target market which are mothers and families with children and average incomes, and advertising towards that market, we hope that our product will sell. Advertising will need to be directed towards these mothers by using media channels directed towards mothers. Magazines, such as Better Homes and Gardens and Oprah, are examples of where printed advertisements will be effective. There are media channels such as commercials on networks largely watched by mothers such as lifetime and The Soap Opera Network where women could see the commercials. The product will be located in one stop superstores as well as grocery stores so the product will be easily accessible for women. We want to position our product on ends of aisles as well as near water so the product will be seen as complementary with other groceries. Our hope is to offer a product that is healthier than our previous products and still has that great Kool-Aid