Swot Analysis of Ihtti Bar

Topics: SWOT analysis, Strategic management, Albert S Humphrey Pages: 7 (1435 words) Published: August 17, 2008

In order to know our school deeply and how students image about the school bar, our group choose school bar for our presentation. This research focus on what school should improve to become a competitive bar in IHTTI. Making the strategy that makes the bar more competitive by analysing bar’s strengths, weakness, opportunities and threats is the main purpose of this research. We are grateful to the staff of the “School Bar”, for their valuable time and information they gave to us, which was very useful for our research. Also we are grateful to the student and staff, who gave us an opportunity to make a survey, which was also useful to complete the SWOT Analysis.

What is a SWOT analysis?

A S.W.O.T. analysis is a matrix comprising Strengths, Weaknesses, Opportunities, and Threats. It is an analytical tool with which an entity (individual, organisation or industry) can map out its current situation. SWOT analysis framework

Environmental scan
↙ ↘
Internal analysis external analysis
↙ ↘ ↙ ↘
Strengths weaknesses opportunities threats

SWOT Matrix
SWOT analysis

Variety of choice
Opening hours
Smoking area
Low prices
Vending machine

Small area
Poor design
Staff(internship students)
Lack of equipment

Location(inside school)
Bigger space (advice school change the room or roomy space) Provide opportunities for student practical

Outside competitors
Amounts of students
Students can drink in their room

Any organization can have some strength. In some cases this is obvious, for example, dominant market shares. In other cases, it is a matter of perspective, for instance, a company is very small and hence has the ability to move fast. It is important to note that companies that are in a bad position also have strengths. Whether these strengths are adequate is an issue for analysis. (businessmajors.about.com).

According to strengths of School Bar it can be defined a good, convenient location, inside the hotel. Opening hours of The Bar are quit flexible according to requirements by students. For example, during the weekend and public holidays The Bar is opened until 2 a.m. The smoking area next to The Bar is also a good point. In short breaks between classes, the majority of students prefer to go there. They can have a coffee, ice tea, coke, another drinks, chocolate and snacks from vending machine. The Bar attracts students because it has lower prices compared to another institution with the same type of offer.

Any organization will have some weaknesses. The weaknesses may be the result of lack of skills, quality, technological problems, slow deliveries and\ or shortage of resources. After analysisng the weaknesses of School Bar, some points of what they are doing badly and annoy the customers can be defined such as lack of equipment and small area. Another weak point that hurts customer relations can be the fact that staff of the bar is inconsistent. Many students are not satisfied with the poor bar design. Opportunities

The external environmental analysis may reveal certain opportunities for profit and growth. Identifying hidden opportunities is the mark of an intelligent analyst. Opportunities can be listed and classified according to their attractiveness and the success probability. In this case, from the perspective of sale, in order to get more attractive to school bar, we have three opportunities. 1.Location: The school bar is inside our school, because of the reason, it’s very convenience for the students that don’t want to go out to have fun in school. 2.Capaciousness space: The capacity of our bar is too small to contain many students, if we can change school bar to another bigger room or redecoration the design, it would...
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