Swot Analysis Of Glenwood Club

Introduction/Background The Glenwood Club is a premier event space located close to downtown Raleigh off of Glenwood Avenue at the Crabtree Valley exit. The venue has its own customized and themed decor and food services, which are provided by the Irregardless Cafe and Catering. The catering company, started in 1975 by founding Chef Arthur Gordon, has managed the Glenwood Club since January 2015. Irregardless Cafe and Catering offers fresh, farm to table food that suits anyone’s needs. They strive to incorporate the freshest ingredients into all aspects of their meals. The Glenwood Club sets itself apart as an event venue through their dedication to impeccable service and southern elegance. It has up to 350 seats available for guests as well
However, they currently only have a Facebook account with 26 likes. The company will need to expand their brand to places like Twitter and Instagram in order to gain a larger customer base and raise awareness. The competitors for the Glenwood Club are the Angus Barn, Mitchell’s Catering and Events, 214 Martin Street, Melrose Knitting Mill, and Solas Raleigh. In business since 1960, Angus Barn is their biggest competitor. Already having a strong brand presence and reputation in the area, the Angus Barn also has “Iron Chef America” winner Walter Royal as their Executive
They are able to incorporate their own food and service expertise while using their venue space. Chef Gordon has been in the catering business for 41 years, so he brings plenty of experience and expertise to the food side of what the venue can offer customers. The location of the Glenwood Club is also a strength, because it is so close to the downtown Raleigh area. The Glenwood Club has a user friendly and well thought out website, which helps the promotional aspect of the business. Glenwood Club offers ballrooms of different sizes and a wide range of prices. The prices range from $200 to $650 for morning and afternoon events and $200 to $2,000 for evening events. This gives the customer more options to select which ballroom would best fit their needs and budget.
Weaknesses
The Glenwood Club lacks presence on social media platforms. They should expand to Facebook and Instagram in order to gain a following with people in the area and potential clients. Facebook and Instagram would give the venue the outlets to showcase pictures of the venue and what kind of food they offer, but it could also help them promote successful events they have hosted. This way they are able to be more relatable to the public and target audiences they want to attract to the