Swot Analysis Of Finder
Four P 's Project
Marketing 301
Finder Have you ever misplaced your keys, phone, or wallet? It is safe to say everyone has, however what is not accurate to say is that everyone finds what they misplaced. That 's where "Finder, a Household Necessity" comes in. Finder is a state of the art technology microchip that is the size of a flat pea and sticks to virtually any surface. Finder sends signals to a satellite, that in turns sends signals to you identifying the object 's exact location using the Finder App. With Finder you will be able to know where an object is even if it is in another country. No more lost suitcases, keys, credit cards, or important objects because with the help of Finder you always find!
Product:
The company …show more content…
The segmentation method used will be the benefits method. We want to target everyone that can possibly benefit from the use of Finder. We will have a undifferentiated targeting strategy, focusing only in the similarities in needs of the customer and disregarding age, gender, financial position, etc. The targeted market is everyone, from kids with their favorite dolls, to adults with their keys, to grandparents and their remotes. The product will be affordable to all economic classes and easy to use. the companies main utilized strategy is their value proposition strategy. The company believes that by making consumers aware of the value they receive from their product it will be enough for them to want to purchase the …show more content…
The company believe that the number of sales is a greater benefit than the profit themselves in the long run. The high volumes of sell will help with making Finder a well known brand name, and product awareness to name a few benefits. The company will utilize the every day low price strategy for Finder to make it affordable to everyone. Critical components of pricing are: competition, costs, company objectives, customers, and channel members. Since their is no other business in the market with the same product, and won 't be for a while because of patents, there is no price competition. Company objective is to provide an affordable product. Costs will be kept low by having simple marketing strategies, using already available technology, and utilizing a very small amount of labor. By keeping costs low and providing customers with a product that has such value, there is no forecast indicating customers will even think twice before adding two to three Finders in the shopping bag at a time. The company plans of having an easy wide open distribution channels to help maintain prices
Marketing 301
Finder Have you ever misplaced your keys, phone, or wallet? It is safe to say everyone has, however what is not accurate to say is that everyone finds what they misplaced. That 's where "Finder, a Household Necessity" comes in. Finder is a state of the art technology microchip that is the size of a flat pea and sticks to virtually any surface. Finder sends signals to a satellite, that in turns sends signals to you identifying the object 's exact location using the Finder App. With Finder you will be able to know where an object is even if it is in another country. No more lost suitcases, keys, credit cards, or important objects because with the help of Finder you always find!
Product:
The company …show more content…
The segmentation method used will be the benefits method. We want to target everyone that can possibly benefit from the use of Finder. We will have a undifferentiated targeting strategy, focusing only in the similarities in needs of the customer and disregarding age, gender, financial position, etc. The targeted market is everyone, from kids with their favorite dolls, to adults with their keys, to grandparents and their remotes. The product will be affordable to all economic classes and easy to use. the companies main utilized strategy is their value proposition strategy. The company believes that by making consumers aware of the value they receive from their product it will be enough for them to want to purchase the …show more content…
The company believe that the number of sales is a greater benefit than the profit themselves in the long run. The high volumes of sell will help with making Finder a well known brand name, and product awareness to name a few benefits. The company will utilize the every day low price strategy for Finder to make it affordable to everyone. Critical components of pricing are: competition, costs, company objectives, customers, and channel members. Since their is no other business in the market with the same product, and won 't be for a while because of patents, there is no price competition. Company objective is to provide an affordable product. Costs will be kept low by having simple marketing strategies, using already available technology, and utilizing a very small amount of labor. By keeping costs low and providing customers with a product that has such value, there is no forecast indicating customers will even think twice before adding two to three Finders in the shopping bag at a time. The company plans of having an easy wide open distribution channels to help maintain prices