Swot Analysis of Coca-Cola

Topics: Coca-Cola, Soft drink, PepsiCo Pages: 7 (2010 words) Published: September 20, 2009
SWOT Analysis of Coca-Cola:

SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique much used in many general management as well as marketing scenarios. SWOT consists of examining the current activities of the organization- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist.


1. Beverage Experience
2. Personnel Relations
3. Knowledge Regarding Competitor
4. Hardworking Staff & Distributor
5. More Market Share in Textile Sector
6. People Reliance on Quality of our Product and Brand
7. Merchandising and Global Score Rating (Gives Strength to educate market about improving sales) 8. Coca-Cola has been a complex part of world culture for a very long time. 9. The product's image is loaded with over-romanticizing, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. 10. This extremely recognizable branding is one of Coca-Cola's greatest strengths. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment" (Allen, 1995). Additionally, Coca-Cola's bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers. Lower cost of production

Demonstrably superior service
Presented a very complex product
Extensive advertising, good promotions or marketing programs…..don't stop here, keep studying your competitors

….Ask: why do I like spending my money more at some businesses than others?


Weaknesses for any business need to be both minimized and monitored in order to effectively achieve productivity and efficiency in their business's activities, Coke is no exception.

1. Although domestic business as well as many international markets are thriving (volumes in Latin America were up 12%), Coca-Cola has recently reported some "declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power." 2. According to an article in Fortune magazine, "In Japan, unit case sales fell 3% in the second quarter [of 1998]...scary because while Japan generates around 5% of worldwide volume, it contributes three times as much to profits. 3. Latin America, Southeast Asia, and Japan account for about 35% of Coke's volume and none of these markets are performing to expectation. 4. Coca-Cola on the other side has effects on the teeth which is an issue for health care. It also has got sugar by which continuous drinking of Coca-Cola may cause health problems. Being addicted to Coca-Cola also is a health problem, because drinking of Coca-Cola daily has an effect on your body after few years.

Local Weaknesses:

a) Finance Problem (Partnership Desolation)
b) Less Empty on Floor
c) Vehicles Are Less
d) Minor Signage in the Area
e) Large Number of PCI Empty Stock.
f) Empty Lifting As we cannot lift empties on our competitor lifts) g) More Seasonal demand
h) Poor service
i) High prices
…….keep thinking….what else keeps me from buying at some places?


1. Brand recognition is the significant factor affecting Coke's competitive position. 2. Coca-Cola's brand name is known well throughout 94% of the world today. 3. The primary concern over the past few years has been to get this name brand to be even better known. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products. 4. Coca-Cola's bottling system...
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