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Swot Analysis Of Chegg

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Swot Analysis Of Chegg
There is always a constant battle for the customer base of a company. The company is competing with themselves as well as with its competitors. In the online marketplace this battle is even more intense because not everybody does their shopping online making the market narrower than a traditional market. By choosing a specific age group the market shrinks even more. Chegg is an online textbook rental service. The main competitors of Chegg are Barnes & Noble (B&N) and Amazon. Both competitors are wildly recognizable brands. B&N recently released a statement that they will be closing more stores within the next few years. Chegg contacted our firm and asked us to do research into how they can attract the customers lost by B&N.

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