After the athletes ridded Cervélo and won the racing game, Cervélo will enable earn amount of reputation from the racing game. Obviously, great reputation will attract increasing number of customers in order to get profits.
The SWOT of BMC is the strengthen, weakness, opportunity, and threat of BMC (Fine. (2009). The SWOT strategy aims to help manager to make business decision and develop business projects to improves sales of business.
The first strengthen of