Swot Analysis Of Cadillac

Cadillac started building automobiles in 1902. In 1909 they became a branch of the General Motors Corporation. In this article we'll discuss the classic Fleetwood. This is one of the company’s most memorable and long running luxury models.

The Cadillac Sixty Special Fleetwood Series ran from 1938 through 1993. However, it did sit out of the line-up from 1977 through 1986. This long running line of feature packed GM cars went through eleven generations of improvements, upgrades and styling changes. The Detroit, Michigan based Fleetwood assembly plant built the over 4,000 pound behemoth until the operation closed its doors in 1987.

The First Cadillac Sixty Special

The Sixty Special replaced the Seventy Series Cadillac's beginning in 1938.
The United States Government cut the 1942 model year short when they switched the plant over to support the war effort. With production of the 60 Special at less than 2,000 units these are coveted models. The 1946 models are also rare, because production started so late that year. However, GM produced more than 5,000 in the short time period before they called the completed vehicles 1947
Condition and included options play a big role. Things like the short-lived and unpopular sunshine retractable roof push the price up. Also the factory installed glass division window used on a handful of [Fleetwood limos] will increase interest and value. The pedigree of the automobile can also boost the price tag. First-generation survivor cars eligible for [a preservation class competition] sell in the $50,000 range.

The unique third generation automobiles built in 1948 and 1949 also have some special interest to car collectors. Cadillac only built them for two years. It had small fins designed into the rear fenders. Designer Bill Mitchell styled the fins after the P38 lightning fighter plane from WWII. This was the humble beginnings of the rear fender fins that would grow in popularity and size over the next decade. Reliable power windows and a power bench seats became standard equipment on 1948 Fleetwood’s.

One interesting feature only included in the 1948 model year, is the rainbow shaped instrument cluster. Cadillac placed the individual gauges in an arch above the steering column. Forty-eight and forty-nine are the last years the Sixty Special would use a two-piece windshield with a center divider. Johnny Cash admired this long, low and black Cadillac so much he wrote his song One Piece at a Time around it. If you’re interested in classic Cadillac’s take a look at this example of a [hand built 1958 Cadillac Eldorado