Swot Analysis of Bank Al-Falah

Topics: Bank, Finance, Interest rate Pages: 5 (949 words) Published: August 6, 2011
SWOT Analysis of Bank Al-Falah
Here we have applied this very useful technique to identifythe strengths, weaknesses, opportunities and threats ofBank Al-Falah. Strengths
Strong Financial Position
Strong Financial Position
As we can see in the financial statements of the
bank, the financial position of the organization is very sound

and its profitability is in increasing. The Earning per sharehas been increased on a rate of about 50%, which is a verypositive sign. Highly Qualified Employees
Highly Qualified Employees
The bank has highly qualified and skilled workforceand it has succeeded to attract the best bankingprofessionals from across the country due to its growingpace and sound reputation. Conducive Environment

Conducive Environment
The management of the bank is very muchconcerned with the development of and improvement of theworking environment. The bank has state of the art andpurpose built branches where all the modern technologiesare provided to get the efficiency of the workforce and thecustomer satisfaction. Govt. Support and Encouragement

Govt. Support and Encouragement
As the owners of the bank belong to UAE and thetype of their investment in Pakistan is a foreign investment,the govt. is fully supporting the bank management due to itspolicy to maximize the foreign investment in the country, toget the economic prosperity. Fastest Growing Financial Institution

Fastest Growing Financial Institution
Due to its successful business policies and thestrong financial position the bank has achieved thereputation of fastest growing financial institution in thecountry. It has greatly increased the customers confidencein the bank Huge Expansion Plan

Huge Expansion Plan
Due to its strong financial position the bank has undergone
a huge expansion plan to compete with the existing bank all

over the country and with the passage of time the branch
network is expanding at a very good pace.
Young and Energetic Workforce
Young and Energetic Workforce
As the bank is a newer one in the country, the bankhas an advantage over its competitors because the majorityof its workforce is young and not very much over aged.Thus the bank is getting maximum out put from its youngand energetic workforce by spending comparatively less ontheir remunerations. Islamic Banking Division

Islamic Banking Division
The bank is one of the pioneers of the commercialbanks who have started the Islamic Banking along with theirconventional banking. The bank has a separate network ofits Islamic Banking Division which has 16 branches acrossthe country and this network is also expanding at a very good pace.

Waiver of charges
Waiver of charges
Currently the middle management of bank Al-Falah is thebig reason for waiver of charges. Bank Al-Falah loosing alot of its income likes (Cheque book charge, online charges,statement charges, and other things) because ofmanagement. This is a weakness of bank Al-Falah. Inexperienced workforce

Inexperienced workforce
As the majority of the workforce consists of young
professional, they lack in their experience. And sometimes
ack of experience becomes a hurdle while serving to thecustomers. It is the point where they feel difficulty whilecompeting the other bank, which have a very experiencedworkforce. Over work Load on Employees

Over work Load on Employees
It was observed in the branch that as compared tohuge business the bank is dealing in, the no. of employeesis lesser and thus there is an increased workload on theemployees. Due to this the efficiency of the employees isreduced. Employees are not very much

Employees are not very much
As discussed before, the workload is high and theemployees, especially the credit department, have to dolate sittings to complete their tasks. On the other hand thebank has revised its salary increments policy to decreasethe increment rate, as a result a decreased motivation levelof employees is observed...
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