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SWOT Analysis Of AIS

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SWOT Analysis Of AIS
Appendix 1 - Department of Accounting SWOT Analysis
Department of Accounting Meeting Minutes
1:00PM – 3:30 PM
February 28, 2007
Revised April 20, 2007 by AAC
Otto Martinson led the department in a “SWOT” analysis that resulted in the following list of Strengths, Weaknesses, Opportunities, and Threats:
Strengths
• Dedicated Hard Working Faculty
• High Quality Faculty in terms of teaching/research/practice
• Wide range of faculty expertise
• Relatively newly renovated Buildings
• Mediated Classrooms
• Hampton Roads Metropolitan Areas – good climate, high quality of life/family friendly, diverse populations
• Strong relationships with alumni
• Good relationships with Firms based in this Metropolitan area
• Diverse student population
• Accounting Accreditation
• Accounting Student clubs – Beta Alpha Psi and Managerial Accounting and
Auditing Club
Weaknesses
• University Admissions standards
• Lack of separate College/Department Admissions standards
• Lack of endowed chairs
• PQ/AQ coverage
• Accounting faculty are thinly spread to cover courses
• Sufficiency of faculty particularly the lack of a bone fide academic tax researcher
• Relatively low faculty salaries
• Lack of a wider offering of graduate tax classes
• Distance learning in terms of benefits received versus resources expended
• Lack of some research databases
• Lack of true qualified research assistants who can truly assist faculty in completing Accounting Academic research.
Opportunities
• Graduate program
• Former military students
• CPA review course
• Graduate admission for professionals (waive GMAT requirement)








Opportunity of research
Executive program/education
Hire additional AQ faculty particularly in Tax
Develop Tax courses/curriculum in MSA program
Fund raising/endorsements
Faculty internships

Threats
• Maintaining adequate PQ/AQ ratio
• Research support particularly as it relates to graduate assistants.
• Faculty eligible for retirement.
• Distance learning ED terms of lack of

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