Swot analysis of ACI

Table of contents

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1.Introduction of company
2. ACI consumer Brand Ltd product
3.Market status
4. SWOT Analysis
5. List of Core Competencies
6. Business-Level Strategy
7. Trends of performance ACI Consumer Brand Limited
8. Possible measures to improve on ACI consumer Brand
9. Conclusion

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ACI Consumer Brands
ACI Consumer Brands was initiated in 1995 with two major brands of the company – ACI Aerosol and Savlon. These are two of most prestigious products which are enjoying the leadership position in the market. The division started to take new businesses through off shore trading as well as local manufacturing. In this process ACI Consumer Brands launched many new products and also bonded with Joint Venture business relationships with ‘Dabur India’ and ‘Tetley UK’ and attained international alliances with world.
The necessity of pure food in the minds of Bangladeshi consumers especially in the commodity food business has pushed ACI to fill up the market gap by producing commodity products such as Salt, Flour and Spices. Now the customers of Bangladesh are ensured with 100% pure Salt, Spices products and Wheat products under the brand name of "ACI Pure". ACI also represents the world renowned product range of Colgate, Nivea, Tetley, and Godrej & Dabur in Bangladesh through distribution and forming joint ventures (Business Unit - ACI web).
As a successful business, The ACI Consumer Brands is focused on achieving the consistent growth required to continue the success and to make ACI an even stronger company. The Consumer Brands believe this is the best way to benefit the consumers, people and the shareholders of ACI.

ACI consumer Brand Ltd product
ACI Consumer Brand Ltd is offering different types of product in market, these are

Home Care Products
ACI Limited is