SWOT ANALYSIS NEW 
SWOT ANALYSIS
STRENGTHS
WEAKNESSES
1. established institution
1. poor leadership
2. good physical location
2. low employee morale
3. highly skilled multispecialty physicians
3. poor policy making
4. loyal employees
4. absence of marketing plan
OPPORTUNITIES
THREATS
1. increasing population
1. large competitor hospitals, PPP for POC will affect orthopedic cases
2. growing economy
2. expensive state of the art medical equipment
3. increasing PHILHEALTH membership
3. compliance issues due to bureaucratic red tape
4. rich chinese communities nearby
4. majority of clients belong to low income families
RECOMMENDATIONS:
General Recommendation: revisit and revise mission and vision statements evaluate existing policies and implement accordingly
Specific Recommendations: disseminate vision/mission to all employees to address low morale among employees, establish the following:
1. connecting with employees - sitting down with them, have lunch with them and observing how they “fit” in the workplace.
2. give recognition – employees want recognition or acknowledgment that their work is appreciated. Creating “employee of the month” award may be a useful tool in building motivation, remembering birthdays, celebrate foundation day and make them feel engaged.
3. Challenge employees – doing the same thing year after year leads to boredom. Delegate a new job/ responsibility, do cross posting or involve them in career development.
4. Deal with underperforming employees – do competency based performance reviews and regular follow up meetings. A group meeting to discuss attendance issues is a good way to start.
Maximize defensive policies on physicians to avoid patient channeling and overcharging
To address issue on marketing plan, STGH should first determine its goals by setting a monthly target.
1. devise a marketing strategy
2. set budget to execute strategy
3. review at the end of each month to assess if targets are met
Using SWOT
STRENGTHS
WEAKNESSES
1. established institution
1. poor leadership
2. good physical location
2. low employee morale
3. highly skilled multispecialty physicians
3. poor policy making
4. loyal employees
4. absence of marketing plan
OPPORTUNITIES
THREATS
1. increasing population
1. large competitor hospitals, PPP for POC will affect orthopedic cases
2. growing economy
2. expensive state of the art medical equipment
3. increasing PHILHEALTH membership
3. compliance issues due to bureaucratic red tape
4. rich chinese communities nearby
4. majority of clients belong to low income families
RECOMMENDATIONS:
General Recommendation: revisit and revise mission and vision statements evaluate existing policies and implement accordingly
Specific Recommendations: disseminate vision/mission to all employees to address low morale among employees, establish the following:
1. connecting with employees - sitting down with them, have lunch with them and observing how they “fit” in the workplace.
2. give recognition – employees want recognition or acknowledgment that their work is appreciated. Creating “employee of the month” award may be a useful tool in building motivation, remembering birthdays, celebrate foundation day and make them feel engaged.
3. Challenge employees – doing the same thing year after year leads to boredom. Delegate a new job/ responsibility, do cross posting or involve them in career development.
4. Deal with underperforming employees – do competency based performance reviews and regular follow up meetings. A group meeting to discuss attendance issues is a good way to start.
Maximize defensive policies on physicians to avoid patient channeling and overcharging
To address issue on marketing plan, STGH should first determine its goals by setting a monthly target.
1. devise a marketing strategy
2. set budget to execute strategy
3. review at the end of each month to assess if targets are met
Using SWOT