Swot Analysis: Javanet Internet Café

JavaNet Internet Café is a newly opened coffee shop with an elite, advance, and unique Internet access. JavaNet Internet Café business creator and owner is Cale Bruckner. The business was created based on the Cale Bruckner opportunity of wanting to profit through what the public wants are; the ability to have Internet access and at affordable prices. His business plan is well laid out with good strengths and opportunity for profiting from his business. However, Cale plan did contain some weaknesses and threats that can contribute to his business being unsuccessful in the long run. As I examine Cale’s business plan closely, below are four categories showing the strength, opportunity, weaknesses, and threat of his company.

STRENGTHS
Owner and creator of JavaNet Internet Café Cale Bruckner have opened a what-to-be profitable business that would tailor and market to what the public needs are. Although he did not have any previous experiences with in this profession, his idea is an original approach comparing to other companies. His idea in starting his business is to find different approaches to bringing in more customers; and frankly, a simple café business would not be enough. Looking from a different marketing angle, Cale had found a successful approach in doing so; the creation of the JavaNet Internet Café. It is a café where all individuals can come to enjoy a cup of coffee or beverages while having the convenience of full internet access. Having his business located in busy downtown of Eugene, Cale strategies is to market his business to individuals ranging from the age of

Eighteen to fifty years old, those without a laptop or computer, or those without any sort of internet access.
Cale had his JavaNet Internet Cafe business plan mapped out thoroughly. His business plan is mapped out in chronological order and fully detailed on where the location would be, how much it cost to operate the business, and who are his marketing targets. His main target is