SWOT Analysis in KIA Motors Company

Topics: Kia Motors, Hyundai Kia Automotive Group, Hyundai Motor Company Pages: 7 (1107 words) Published: December 4, 2014


SWOT Analysis in KIA Motors Company

Owais Osama Al-Ahmar

200921023

AlYamamah University

Constantine Pithithutis

13-06-2012

Contents
1- Contents ……………………………….2
2- Introduction ……………………………3
3- Strengths ……………………………….3
4- Weaknesses …………………………….4
5- Opportunities …………………………..5
6- Threats ………………………………….5 7- Evaluation of SWOT analysis ………….6
8- Conclusion ……………………………...6
9- References ………………………………7

Introduction:
A Kia motor is a Korean company. It is a second largest automobile manufactures after the Hyundai motors company in South Korea. Now the company is partly owned by the Hyundai motor group. “Kia is the oldest car company in South Korea. It was founded in 1944, and the founder was Hyoung- kevn Lee. The Shihunys factory completed in 1952, and the first domestic bicycle produced in 1957. In 1962 the first car producing was K-360 truck”. (company k. m., 2010). Kia motors company tried to developing their self from the start. Also, they did many things that had developing them self. One of them was Kia motors joined the Hyundai group in 1998. Moreover, “entering markets in other parts of the world is not an easy task. Entrants face many different challenges as they try to develop their brandprofile. This is especially evident in mature markets like the UK car market.” (times, 2012) “The Kia motors based in South Korea, it has 12 manufacturing and assembly plants and subsidiaries in 165 around the world”. Strengths:

Kia Motors Company has many advantages that they did in last 3 years. First advantage is lower prices with good quality. Most of the prices that Kia has are cheaper than any other company from the same country and because that many people a lot of are buying the Kia cars. The second one is spare parts are available. Most of the spare parts that Kia has are available in everywhere with low price also. The third one is the warranty. The KIA Company focuses on the warranty. “They are warranting the cars more than 3 years and if there parts need to replace it, they replace it directly on the warranty”. Also, one of the advantages is the design. “They change the design completely for all the models they have”. They are using the sport car design with low price. This point has developed their marketing and they rising their sales after they change the design. Kia Motors has many kinds of models. They have jeep, 4 doors, 2 door,… etc. the Kia Motors company did things better than anyone else. For example, they changed all the models in one year and they made like sport cars. The Kia Motors company used the high technology in most of the models. Also, the Kia Motors has two things that do not find it in any other company. First one is low prices for the spare parts. Second one is the warranty. The Kia Company seen what the costumers needs and they produce the cars in this way. Weaknesses:

The Kia Motors company has a lot of weaknesses that might be makes them going down if they do not improved it. The quality is not high many things break fast, the accessorizes are good when you have look at it but in real it does not work. They used bad and cheap tools manufacturing, because they do not want to lose more many with producing the cars. Also, there is no safety in most of their cars. They have to improve it more than any things else and many models does not have parts of safety. There are a lot of things that Kia motors must avoid it. “They are focusing on the quality and safety more than the design and the accessories”. Some dealerships must change their ways in the market. For example, the prices in other country are cheaper than they have even the spare part. Also, the life of the cars is no longer, it is only 5-6 years then you have changed your car. They also, using the technology and computer system in their cars, but they does not made it in perfect way. Sometimes you...

References: Works Cited
Kia Motors (2012)
Kia motors company (2010). about kia. Retrieved 6 2012, from kia motors : http://www.kiamotors.com/about-kia/company/history-kia.aspx
the times 100(2012)
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