The SWOT analysis is an assessment of the organization's internal resources and abilities and the external environment's opportunities and threats. In order to identify a strategic niche that the organization might exploit, it is needed to analyze the SWOT of Garuda Indonesia.
Internally, Garuda Indonesia has some strength, such as:
Good services, it was proved by three awards that have been received. ICSA Award in 2001 (Indonesian Customer Satisfaction Award) in the category of Total Customer Satisfaction and also Best On Time Airline Award from Schiphol International Airport Amsterdam. Good brand, proved by two awards received in 2001 from Mark Plus & Co for Experimental & Emotional Branding Champion, and in 2002 received from MARS& SWASEMBADA Magazine for the most valuable brand in airline category. Good finance, After going through a tough negotiating process and succeeding in completing its debt restructuring, Garuda was awarded the " Best Corporate Finance Deal of the Year 2001 " from Air finance Journal-London on April 8, 2002 Good information system, it is proved by two awards. First, it comes from PT SAP Indonesia awarded Garuda Indonesia on 17 October 2000 its "Best Implementation of 1999" award. The SAP system is an integrated data software processing system containing modules covering accounting, finance, asset management and human resource management etc. Second, award from DNV (Det Norto Veritas), A Netherland –based standard certification institute, presented Garuda Information Systems with an ISO-9001 Certificate on 25 May 2000. Good management, it is proved by an award for Innovator: Crisis Busting Award. Travel Weekly East Magazine, Singapore, presented Garuda Indonesia Innovators Award 2001 Airline (International): Crisis Management. Awards are given to institutions, businesses and individual as an acknowledgement of their extraordinary achievements or to those who have succeeded in formulating and carrying out...
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