SWOT Analysis For Unilever

Topics: SWOT analysis, Unilever, Brand, Emerging markets, Sustainability, Developing country / Pages: 3 (538 words) / Published: May 18th, 2015
Unilever is an international consumer good company. With more than 400 branches, Unilever has their products sold in more than 190 different countries in the world. Unilever products focus on people's health and well-being. The company’s portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. Unilever divided their products into four main segments: Personal care (36% of sales) with Dove, Rexona, Lux, Sunsilk,…; Foods (27% of sales) with Knorr, Hellmann’s, Flora, Rama…; Refreshment (19% of sales) with Lipton, Magnum, Wall’s,…; and Home Care (18% of sales) with Surf, Omo,…
SWOT analysis for Unilever
Internal Factors
Strength
Strong portfolio
Global brand
Product diversity
Sustainable living plan
Combine global and multidomestic strategy
Strong human resources

Weakness
Product can be easily replaced
Lack focus on non-famous brands

External Factors
Opportunity
Emerging market
Raising population
Globalization
Increase consumer concern for health and environment

Threat
Global competitor
Local competitor
Changing lifestyle
Economic downturn

Strength
Strong portfolio: Unilever has more than 400 brands and their portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, shampoos and everyday household care products.
Global brand: Unilever’s products are now sold in 190 countries in the world. Approximately, on any given day, two billion people use Unilever products. They have many famous brands that we all have heard about
Product diversity: Unilever divide their products into four main segments: Personal care (36% of sales) with Dove, Rexona, Lux, Sunsilk,…; Foods (27% of sales) with Knorr, Hellmann’s, Flora, Rama…; Refreshment (19% of sales) with Lipton, Magnum, Wall’s,…; and Home Care (18% of sales) with Surf, Omo,… The diversity in products and product lines help Unilever reach their customer more easily.
Sustainable

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