SWOT Analysis For Unilever
SWOT analysis for Unilever
Sustainable living plan
Combine global and multidomestic strategy
Strong human resources
Product can be easily replaced
Lack focus on non-famous brands
Increase consumer concern for health and environment
Strong portfolio: Unilever has more than 400 brands and their portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, shampoos and everyday household care products.
Global brand: Unilever’s products are now sold in 190 countries in the world. Approximately, on any given day, two billion people use Unilever products. They have many famous brands that we all have heard about
Product diversity: Unilever divide their products into four main segments: Personal care (36% of sales) with Dove, Rexona, Lux, Sunsilk,…; Foods (27% of sales) with Knorr, Hellmann’s, Flora, Rama…; Refreshment (19% of sales) with Lipton, Magnum, Wall’s,…; and Home Care (18% of sales) with Surf, Omo,… The diversity in products and product lines help Unilever reach their customer more easily.