Swot Analysis for Mi

Topics: Microsoft Windows, Operating system, Microsoft Pages: 5 (1327 words) Published: November 4, 2010
microsoft SWOT Analysis:
Loyal, hardworking, and diverse workforce (20% minority, 26% women) who, in addition to good compensation, have an opportunity to do well financially through stock purchases  
 Multinational corporation operating through regional subsidiaries to minimize cultural differences in more than 60 countries  
 Relatively rapid product development processes that allow for timely updating and release of new products  
 Revenues and profits rising at 30% a year with merger/acquisition or investment in 92 companies in a span of five years.  
 Software products have high name recognition, broad-based corporate and consumer acceptance (Word, Excel, PowerPoint, Access), and numerous powerful features that are in use worldwide, thereby promoting standardization and competitive advantage through their ease of integration and cost-effectiveness  

 Windows 95, 98, 2000 series, and Windows NT are globally known as the PC desktop operating system with a market share of about 88% ... making upgrade to windows 7 a good recommendation.  
 World's largest software company with global name recognition and strong reputation for innovative products Weaknesses
Dependency on hardware manufacturers to pre-install Microsoft's PC operating system  
 Downside of product launches and deadlines contributes substantially to employee burnout  
 Falling sales in the operating systems and server software sectors  
 Frequent reorganization, red tape, and autocratic atmosphere dampen employee creativity leading to a loss of key personnel and chilling of communication and innovation; 5-layers of management  
 Little or no significant presence in the wireless market.
 Not a key player in the Internet space and few products for Internet applications.  
 Perceived by many as a cut-throat competitor that uses its dominant market position to marginalize competition by stealing/destroying the competition's products, stifling product innovation, and decreasing the availability of competitor products  

 Products have a single application focus and do not work well with or on-top of other penisroducts Opportunities
Cheaper global telecommunication costs open new markets as people connect to the Internet  
 Mobile phone applications and exploitation of personal digital assistants represent a growth industry so that strategic alliances could provide Microsoft with opportunity in a market where it currently has little or no significant presence  

 Popularity among people for Internet access
 The demand for personal computers in American and global markets remains strong despite the growth and increasing popularity of personal handheld devices  
Apple and Linux threaten Microsoft's 88% market share of the desktop operating market  
 Hardware manufacturers (Sun Microsystems, Oracle, IBM, AOL, and Apple) are issuing their own pre-bundled programs on their own hardware  
 Personal computers, mobile-phones, entertainment-oriented hand-held computers, and similar wireless products for Internet access do not require Window operating system products  
 Rapid development of mobile devices that will displace/replace personal computers  
 Recession or economic slowdown in the U.S. or global market impacts personal computer equipment sales and their need for an operating systems  
 Software piracy of commercial and consumer applications software on a global scale threatens revenue streams  
 Technology life cycle is shorter and shorter
 Unix dominates high-end mission-critical applications and its customers do not believe Windows can handle these operations

SWOT Analysis of Microsoft
Applications and operations capacity forth with afresh created online account arrangement capacity (MSN) Flexible workforce through accidental workers for seasonal/cyclical projects Loyal, hardworking, and assorted workforce (20% minority, 26% women) who, in accession to acceptable compensation, accept an...
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