SWOT Analysis for Disney
SWOT Analysis for Disney
Strengths
Characters – The people who helped Disney reach this height were the characters. Mickey Mouse, Cinderella, Winnie the Pooh, Ariel, and many others are the assets of Disney and are the most humongous money generators. I think Walt Disney would be nothing without these characters therefor they form the most important strength pillar for Disney.
Good Values – Disney stands for values and ethics. Disney movies are for children and young teenagers. It’s a plus point that even adults love it. However, Disney as a company has maintained the values which can be learned by children and these values are also the one which most adults should look for in their children, because of Disney children are learning those values.
Expanding Business – Disney owns the highest money generating theme parks in the world – Disneyland. Disney also has the Disney store which is involved in merchandising of Disney’s own clothing line based on their characters.
Brand Image – Walt Disney is regularly listed as one of the best global brands of all time. Disney started building its brand image by involving children in the 1950’s which was followed by brand extension due to the creation of Disneyland. Disney went on leaps ahead and today it is a multi-business conglomerate but the image projected is that of a young child with dreams of his own. Some people may not like Disney products, but they can never hate Disney.
Variety of business – Variety of business is the key strength which will keep Disney going for a long time. They are involved in entertainment, retail, media, Theme parks and all of these things currently have a high demand. Income- Disney's last fiscal year, theme park income rose 17 percent, to $2.2 billion!!!!
Weaknesses
Limited target audience – Children are the biggest influencers in an adult’s life. However, they are not the money drivers. Disney is limited by its abilities as it has mainly children as its target audience.
Strengths
Characters – The people who helped Disney reach this height were the characters. Mickey Mouse, Cinderella, Winnie the Pooh, Ariel, and many others are the assets of Disney and are the most humongous money generators. I think Walt Disney would be nothing without these characters therefor they form the most important strength pillar for Disney.
Good Values – Disney stands for values and ethics. Disney movies are for children and young teenagers. It’s a plus point that even adults love it. However, Disney as a company has maintained the values which can be learned by children and these values are also the one which most adults should look for in their children, because of Disney children are learning those values.
Expanding Business – Disney owns the highest money generating theme parks in the world – Disneyland. Disney also has the Disney store which is involved in merchandising of Disney’s own clothing line based on their characters.
Brand Image – Walt Disney is regularly listed as one of the best global brands of all time. Disney started building its brand image by involving children in the 1950’s which was followed by brand extension due to the creation of Disneyland. Disney went on leaps ahead and today it is a multi-business conglomerate but the image projected is that of a young child with dreams of his own. Some people may not like Disney products, but they can never hate Disney.
Variety of business – Variety of business is the key strength which will keep Disney going for a long time. They are involved in entertainment, retail, media, Theme parks and all of these things currently have a high demand. Income- Disney's last fiscal year, theme park income rose 17 percent, to $2.2 billion!!!!
Weaknesses
Limited target audience – Children are the biggest influencers in an adult’s life. However, they are not the money drivers. Disney is limited by its abilities as it has mainly children as its target audience.