Swot Analysis Coca-Cola

Topics: Coca-Cola, Soft drink, Caffeine Pages: 4 (1166 words) Published: March 7, 2013
Charlotte SALLES
SWOT ANALYSIS for Coca-Cola.

1.0 Introduction.

SWOT analysis is a special technique which was invented by Albert Humphrey as a premeditated preparation device that is used to appraise the Strengths, Weaknesses, Opportunities and Threats involved especially when a company is planning to go for a new or renew an exiting project, it involves giving out the purpose of the company's project and recognising the inside and peripheral factors that will affect the achievement of the intended goals. Intentional influences from the surrounding can really have a great impact on the company's business position which finally will affect the whole company's direction and strategies. (Thompson, Strickland, Gamble, page 50).

2.0 Background.

Coca-Cola's SWOT venture it is one of the biggest producers, distributors and marketers of refreshment of nonalcoholic beverage in the world, which deal in products like sodas, water, energy drinks, milk fused products, fruit drinks, coffee beverage and teas. Its headquarters is in Georgia in Atlanta though it is recognised in all the continents in the world like in India (Rajasthan) where the plant bottling is situated. (www.cokecce.com).

3.0 Strengths.

The Coca-Cola enterprise has been one of the influences of the world traditions in a very long time; this is due to the fact that its product representation has greatly been taken to heart by many companies, and people world wild. Coca-Cola's representation is always seen on T-shirts, hats and collective unforgettable memories. The greatest strengths of Coca-Cola is its widely recognised branding strategy like “Always enjoy Coca-Cola everyday. (Allen:1995). The bottling system is also exclusive above almost all companies in the world (Bettman: 1998), this is because they have a standard bottling system thought the world making it easy to be recognised the products both locally and internationally. The bottling companies are owned locally and operated by...

References: Thompson Jr., Arthur A., A.J. Strickland III, and John E. Gamble. 2007 Crafting and Executing Strategy. 15th Edition. McGraw-Hill, Irwin.
Forbes – Business Wire. “Coca-Cola North America and Exercise TV Announce Partnership.” December 28, 2007. (www.forbes.com/businesswire) Retrieved: 31st January 2013.
Website: www.cokecce.com Accessed: 6th February 2013.
Zouhali – Worrall, Malika. Coca-Cola takes stake in honest Tea. (CNN Money)
Bremer, Brian, Nandini Lacksman. “Behind the Coke-Pepsi Scare.”
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