SWOT Analysis: American President Lines

Topics: Containerization, President of the United States, Transport Pages: 5 (1507 words) Published: February 13, 2011
The Pacific Mail Steamship Company, predecessor of the American President Companies, was founded in 1848; it was one of the first steamship companies to open its doors in the United States. In 1921, the Pacific Mail Steamship Company was acquired by Dollar Steamship Lines, a company founded in the early 1900s by lumberman Robert Dollar. Then on November 1, 1938, Dollar Steamship Lines’ board of directors changed its name to American President Lines (APL). The name change was due in part to the company’s practice of naming its ships after American presidents. During those years APL constructed one vessel named President Lincoln; this ship was the first of three C9-class, diesel-powered container ships to ever crossed the world’s oceans. Finally, in 1997 APL merged with Neptune Orient Lines (NOL) one of the largest shipping and logistics company in the world, headquartered in Singapore, with annual revenues of around US$8 billion. With more than 150 years’ experience APL today employs over 5,500 employees in a global network of 162 offices in more than 55 countries. APL is committed to provide the best service possible to its customers, and part of that we can clearly see it in their mission statement below: “To design, implement and execute end-to-end supply chain solutions and create competitive advantage for our customers that reduce costs and inventory, increase flexibility and better-match product to demand. “

History and employees
American President Lines is a pioneer in the logistics and transportation industry with over 150 years of experience. In their about us section they take a lot of pride in their employees and they state that is their biggest asset in their company. This is a portion of their about us section: “Our greatest asset though is not our information technology, or our ships and terminals, or trucks and warehouse. Our greatest asset is our people. They are resourceful, innovative, passionate, and dedicated to making this an extraordinary organization.” Human resources play a vital part in any organization, because you can have the most sophisticated equipment or software, but still you need people to operate the equipment needed to run any type of business. Multiple Offices & Equipment

American Presidential Lines has been delivering containers for over fifteen decades since their beginning in 1848. In their early years they began doing small trips carrying mail from Panama to Oregon. Twenty years later they started their regular and international shipping between the United States and Asia, carrying passengers, cargo, and mail. Today APL is one of the giants in the shipping and logistic industry with over 162 offices in over 55 countries. APL provides more than 50 weekly services with a fleet of approximately 100 ships operating in all major trade lanes reaching over 25,000 locations in 140 countries. With such a high volume of activity in this company APL offers to its customer’s one of the most sophisticated technology available today.

APL tracks its fleet of containers, chassis and other equipment through its APL Information Services. They use mainframe computers and microcomputers linked through a telecommunications network, in pretty much all of the countries where they operate. Those computer systems booked cargo and generate bills; tracked and controlled their containers. The computers pre-plan the time of each loading of containers into ships, and route ship, rail and truck movements. APL provides their customer’s a door-to-door truck load transportation service for domestic freight in the United States. With a tracking system that allows the costumer to see their container all the way from the parting point until it reaches its destination. APL is also known in the logistics industry as being innovators, introducing to the public new equipment. In 1982 American Presidential Lines introduced to the world the first 45-foot high-cube shipping container to the...

References: American President Lines History. February 02, 2007.
China’s logistic problems. April 14, 2007.
APL logistics Inc. January 07, 2007
American Presidential Lines Contributions. September 26, 2007
China’s Declaning Economy. October, 12, 2007
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