Swot Analysis

MAPUA INSTITUTE OF TECHONLOGY

MARKETING COMMUNICATIONS PLAN
(NESTLE KOKO KRUNCH)

DRAFT I – THE INDUSTRY

BONGALOS, ALEXIS S.
ROJO, JOHN EMMANUEL S.
EMG 111 – B1

PROF. MARVIN I. NORONA

I.THE INDUSTRY

A.Industry Definition:

Nestlé Koko Crunch is in the Food Processing Industry. This is where the set of methods and techniques used to transform raw ingredients such as goodness of whole grain and it provides eight essential minerals, plus iron and calcium into food to the consumption by humans. In the Koko Crunch it is a food processed with typical refined grains, like white rice and plain white bread, strip out the other parts of the grain. It uses these to produce attractive, marketable and often long shelf-life food products. Similar processes are used to produce animal feed.

B. Industry Analysis

1.Driving Forces
•The company used to give samples in places that have a lot of number of people. They distribute small pack of the Koko Crunch in train stations, schools entrance, in grocery store etc. •They used to have advertising such as TV commercial, billboards and magazine prints. •It attracts most kids by having a free toy in the big bag/box of the Koko Crunch. •You can find Nestle Koko Crunch in save more, pure gold, super8 and in other supermarkets worldwide. •With a total workforce of approximately 225,000 people and some 479 factories worldwide, Nestlé is not only Switzerland's largest industrial company, but it is also the world's largest food company. Nestlé products are available in every country around the world. •Nestlé Standardizes On Symantec Technology - World's Largest Food Company Buys 100,000 Seat Licenses for Symantec Antivirus, pcAnywhere and Ghost Solutions for Global Implementation. •EBay one of the UK's largest shopping destinations it helps the Nestle Company because customers can now buy Nestle products through the use of internet. 2.Macro-Environmental Analysis (Discusses each of the 7 factors - CDENTPC) Competitive Forces

Intensive of Rivalry
Supplier Power
Buyer Power
Threat of Substitutes
Threat of New EntrantsRelatively strong
Moderately strong
Relatively strong
Moderately strong
Relatively Weak

Demographic Forces

…….
Age

Family size

Family life cycle

Gender

Income

Education

Religion

Race

Generation

Nationality

Social class
4,4-11,12-19,20-33

1-2,3-4,5+

Young, single; young, married, no children; young, married, youngest child 4; married, youngest child 4 or over; older, married, with children; older, married, no children under 18; older, single; other

Male. Female

Under P10,000;P10,000-P15,000;P15,000-P20,000;P20,000-P30,000;P30,000-P50,000;P50,000-P100,000;P100,000 above

Professional and technical; managers, officials, and proprietors; clerical sales; craftspeople; forepersons; operatives; students; homemakers; unemployed; grade school or less; high school; high school graduates; college; college graduate.

Catholic, Protestant, Jewish, Muslim, Hindu, Other

White, Black, Asian, Hispanic

Baby Boomers, Generation X

North American, South American, British, French, German, Italian, Japanese, other

Upper lowers, working class, middle class, upper middles, lower uppers, upper uppers Economic Forces

Depression
Recession

Recovery

Prosperity

Stage of the economic cycle

Value of the dollar, Inflation, Decline in gross national product, decreases in interest rates

Growth in gross national product, increases in interest rates

Interest rate, balance of payments, monetary policy, fiscal policy, corporate investment, employment, and pricing decisions.

Natural Forces

Agricultural (for the grain)
Supplies
Climate
Drought, irrigation, pest,
Lacking of supplies/late delivery
Typhoon etc.
Technological Forces
-Use most of latest technology (in researching, producing…) - Try to find new way of create new product
- Improve the quality of products....