swot analysis

Satisfactory Essays
PRINCIPLE OF MARKETING !
SWOT ANALYSIS OF TARGET !
!
!
STRENGTH :!
1.1. More than 365,000 employees!
2. Revenue performance is good which is backed by a strong financial position!
3. Recipient of several award and recognition!
4. Only national retailer employing a Garment Hanger reuse program!
5. Has approximately 1800 stores.!
!
WEAKNESS :!
1. Past legal cases have affected the brand image!
2. Despite being a strong brand, it hasn’t penetrated in to the international markets!
!
OPPORTUNITY :!
1.Disposable income is increasing of the customers!
2. Tapping the international market specially emerging economies!
3. Acquisition of smaller retail chains!
4. More visibility through advertising and customer focused services!
!
THREATS :!
1. Huge competition from other international retail chains!
2. Increase raw material prices!
3. Increasing competition and changing economic scenarios!
!
COMPETITORS :!
1.KROGER!
2.COSTCO !
3.WAL MART !
!
MY IDEAS ABOUT THE THAT I WOULD TO IMPLEMENT .!
!
I WOULD FOCUS TO ACHIVE ALL OF THE MACRO STRATEGIES AND THE REASON WHY BECAUSE ITS SIMPLE , CLEAR AND IT COULD SET THE COMPANY IN STRONG PLACE .I WOULD GIVE THE PRIORITY TO THE CUSTOMER AND THE PRODUCT THEN THE OPERATIONAL . I WILL TREAT THE CONSUMERS LIKE HOW I NEED TO BE TREATED IN THE STORS I WLL FOUCS TO PRMOTE THE GOOD PRODUCT IN THE STORS IN GOOD PRICES . AS LONG AS THE I GOT THE CONSUMERS SATISFACTION THAT WILL HELP ALOT BECAUSE THAT WILL LET THEM PRMOTE THE COMPANY AND MAKE THE COMPANY RECOMMENDED TO OTHERS AND THATS MEAN MORE CONSUMERS WILL SHOW UP IN THE STORS

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