Swot Analysis

Topics: Bank, Caribbean Community, Organisation of Eastern Caribbean States Pages: 4 (1235 words) Published: December 22, 2010
SWOT Analysis Opportunities
The Bank is very well placed with a good and assured customer base from the level of the government and the public sector business. Many patriotic Nationals will do business with Sample Bank Ltd because they know that the profits of the Bank belong to the people of the country and are used for the country’s development. The availability of modern telecommunication systems and technology will facilitate the improvement and strengthening of the Bank’s international business and ATM services, and the development of new services, such as telephone banking. The increased access to computers by customers will allow the bank to reach more target groups through electronic communication. The tourism industry is growing - cruise ship berth was built, new international airport coming, hotel industry developing, new foreign investors- which should introduce more capital into the country and should spawn employment opportunities for locals. The political stability and the economic growth across the eight member countries of the ECCB Currency Union, including this country, ensures the stability of the EC$, and this is an encouragement for persons returning home to invest locally. The establishment of the CARICOM Single Market and Economy can present opportunities for us to better utilize any excess liquidity through diversification of our lending portfolio and through investments. The merger of Barclays Bank and CIBC could result in internal conflicts due to cultural differences that may cause customers to move to Sample Bank Ltd. The population that is mostly young comprises a strong workforce capable of advancing the Government’s developmental plans to take the country’s forward. You are free to copy and edit this swot analysis opportunities example.

SWOT Analysis Threats

Some customers prefer to do business with our competitors because Sample Bank Ltd is Government owned and political interference or changes often affect their confidence...
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