SWOT Analysis

Topics: SWOT analysis, Marketing, Competition Pages: 4 (781 words) Published: October 7, 2013
Part 1 – Creating a SWOT Analysis for a Company.
A SWOT analysis is a tool a business uses to plan and focus on key issues. It is similar to a personal SWOT analysis where you would focus on your strengths, weaknesses, opportunities, and threats but instead you perform the SWOT on a company. Strengths and weaknesses are internal factors. For example:

A strength for a business could be:
a new, innovative product or service
location of your business
quality processes and procedures
any other aspect of your business that adds value to your product or service. A weakness could be:
lack of marketing expertise
location of your business
poor quality goods or services
damaged reputation
Opportunities and threats are external factors. For example: An opportunity could be:
a developing market such as the Internet.
mergers, joint ventures or strategic alliances
moving into new market segments that offer improved profits a new international market
a market vacated by an ineffective competitor
A threat could be:
a new competitor
price wars with competitors
a competitor has a new, innovative product or service
competitors have superior access to channels of distribution taxation is introduced on your product or service

Part 2 – Performing a SWOT Analysis on an Organization.
The Markham Leisure Centre has hired you to help them with their marketing decision making. Perform a SWOT analysis on The Markham Leisure Centre, based upon the following issues: Read each statement below carefully and then using the chart attached write the number of each statement in the appropriate box. For example, if you believe, numbers 1, 3 and 7 are strengths; write those numbers in the “strengths” box. Next to each number explain FULLY why it falls into that category. 1.The Centre is located within a two-minute walk of the main bus station, and is a fifteen-minute ride away from the local Go-train station. 2.There is a competition standard...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Swot Analysis Research Paper
  • Essay on Swot Analysis
  • SWOT analysis Essay
  • Swot Analysis Essay
  • SWOT Analysis Essay
  • Swot Analysis Essay
  • Swot Analysis Essay
  • Swot Analysis Essay

Become a StudyMode Member

Sign Up - It's Free