swot analysis
SWOT Analysis
Strength
1. Strong Financial position of P & G
2. Brand Loyalty
3. High Quality Products
4. Well known brand
5. Availability of Products in Different Sizes
6. Large Network for Distribution
7. Consumer Trust
Weakness
1.Strong competition with clinic all clear
2.Lagging behind Clinic all clear in terms of creative campaign
3. Less popularity in rural areas compare to urban areas in India
4.Higher price than other brands makes it less popular with lower income classes
Opportunity
1. Have a Great Opportunity in New developing areas of India.
2. Consumer behavior towards brand loyalty
3. High Rates of Imported Shampoos
4. Increase in the Shampoo consumption due to awareness
5. Heavy investment in the research of Shampoo
Threats
1. High Competition in Indian Market
2. Threats from new entrants
3. Threats from plenty other options available to consumers
1. Strong Financial position of P & G
2. Brand Loyalty
3. High Quality Products
4. Well known brand
5. Availability of Products in Different Sizes
6. Large Network for Distribution
7. Consumer Trust
1. CLEAR has partnered with the world’s leading dermatologists from the International Academy of Dermatology (IACD) to bring the first ever patented scalp nutrient technology –New CLEAR with Nutrium 10 to its consumers
2. Available in 5 different variants for different types of hair needs
3. Clear brand available in over 14 countries worldwide
4. Clear is the only brand that offers specially formulated Anti dandruff shampoo for men
5. Celebrity brand ambassadors and good advertising
Weakness
1. Dominance only in the anti-dandruff shampoo segment, no variants available for normal shampoo usage
2. Multiple re-brandings over the years – Clinic Special to Clinic All Clear to ‘Clear’ at present. Can create confusion about the brand name among consumers.
3. Low market share even in the anti-dandruff shampoo segment as compared to competitors like Head &
Strength
1. Strong Financial position of P & G
2. Brand Loyalty
3. High Quality Products
4. Well known brand
5. Availability of Products in Different Sizes
6. Large Network for Distribution
7. Consumer Trust
Weakness
1.Strong competition with clinic all clear
2.Lagging behind Clinic all clear in terms of creative campaign
3. Less popularity in rural areas compare to urban areas in India
4.Higher price than other brands makes it less popular with lower income classes
Opportunity
1. Have a Great Opportunity in New developing areas of India.
2. Consumer behavior towards brand loyalty
3. High Rates of Imported Shampoos
4. Increase in the Shampoo consumption due to awareness
5. Heavy investment in the research of Shampoo
Threats
1. High Competition in Indian Market
2. Threats from new entrants
3. Threats from plenty other options available to consumers
1. Strong Financial position of P & G
2. Brand Loyalty
3. High Quality Products
4. Well known brand
5. Availability of Products in Different Sizes
6. Large Network for Distribution
7. Consumer Trust
1. CLEAR has partnered with the world’s leading dermatologists from the International Academy of Dermatology (IACD) to bring the first ever patented scalp nutrient technology –New CLEAR with Nutrium 10 to its consumers
2. Available in 5 different variants for different types of hair needs
3. Clear brand available in over 14 countries worldwide
4. Clear is the only brand that offers specially formulated Anti dandruff shampoo for men
5. Celebrity brand ambassadors and good advertising
Weakness
1. Dominance only in the anti-dandruff shampoo segment, no variants available for normal shampoo usage
2. Multiple re-brandings over the years – Clinic Special to Clinic All Clear to ‘Clear’ at present. Can create confusion about the brand name among consumers.
3. Low market share even in the anti-dandruff shampoo segment as compared to competitors like Head &