Swot Analysis

Topics: Pizza Hut, Pizza, Calzone Pages: 2 (612 words) Published: July 27, 2010
SWOT Analysis

Every organization has its strengths, weakness, opportunity and threats. So, the SWOT analysis for pizza hut is as under:

Pizza hut is the dominant restaurant for selling pizzas, they have had been dominating the market and controlling the prices of pizzas according to their needs. They are the only company to have innovative range of pizzas under one roof. The pizza hut company is mainly specialized in pizzas and they had come out with variety of choices (which other competitors don’t obtain). Pizza hut also has a very unique and famous media advertisement which influences the consumers. Their contact number is also very special because it is extremely easy to remember. The food or menu attracts people of various ranges from young to old. The prices of food in pizza hut are reasonable and affordable. Thus, it can be enjoyed by people from different economic and social status. The pizza hut company is one of the strongest companies which have a good financial status. Besides that pizza hut sits in the top of global full-service restaurant tree. The services provided by the company can bring in more customers. There good image makes the organization more strong. Pizza Hut is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are also providing free home delivery service which is more convenient for the customers.

Loyal customers are feeling that the satisfaction of the pizzas is declining. This may lead to low customer satisfaction and a reduction in customers and credibility in the market, this may lead to customers converting to main competitors such as domino’s pizza. Pizza Hut Company is also facing problems in a country which has many races, lifestyle, and cultures because it doesn’t look appealing for some of the people so expanding the franchise are difficult for the company. The most of the pizzas is non-veg and there is only limited option for...
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