Swot Analysis

Topics: Marketing, Supply and demand, Management Pages: 3 (574 words) Published: July 19, 2013
Optimum Pharmacueticals Ltd
“Committed To Better Health Care”
We, under the name of Optimum Pharmacueticals limited, are going to launch a new Pharmaceutical company with a view to fulfilling the unmet demand of medical commodity in Bangladesh as well as around the globe. Optimum Pharmacueticals Limited would not merely be a profit oriented organization than it works for social welfare activities with considering the quality of medicines and services. Vision: The vision of our company is to create brand image within 2016 in Bangladesh as well as across the world with an intention to improve the quality of life for patients. Mission: The mission of our company is to accomplish the faith to its customers, stakeholders and maximize value of shareholders with safety drugs, reasonable price and better supply chain management process. Objectives: We also want to gain some specific objectives which are as under: •Provide the best drug services to the customers

Taking competitive advantages as the best pharmaceuticals institute in our country •Achieving the target profit in each year
Achieving the satisfaction from its customers
Annual increase in earnings per share
Achieving lower overall costs than rivals

The Strategy: Our goal is to become a leading integrated specialty pharmaceutical company that develops and commercializes new products. Key elements of our strategy to achieve this goal are: •Use revenue from product sales to fund new product development and expand commercial infrastructure. •Effectively manage risks associated with new product development. •Employ up to date technologies in the development of newly formulated versions of existing drug compounds. •Employ Sales Representatives to meet with the health-care professionals to communicate the benefits and risks of the company's products. •Provide different technology-based solutions like: E-detailing to the doctors, mobile and social media marketing and provide value-added...
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